Yoonju Kim

Marketing Team Leader | Skincare & Beauty Brand (VARIHOPE)

Country

United States

City

San Diego

Industry

Marketing & Advertising

Skill

온라인 콘텐츠, 인플루언서 마케팅, 퍼포먼스 마케팅, 팀관리, 팀운영, 미술, 드로잉, 서양화, 온라인 광고 기획, 브랜드 마케팅, 이커머스 마케팅, 바이럴 마케팅, 데이터 분석, SNS 마케팅, 디지털 마케팅, 마케팅전략, 콘텐츠 마케팅

Experience

Marketing Team Leader | Skincare & Beauty Brand (VARIHOPE)

Lighthouse Cosmetics

2021-5 - 2025-7 · 4 yrs 3 mos

대한민국 서울

• Directed the in-house marketing team for a skincare brand, focusing on online performance • Successfully scaled brand growth in the early stage through performance marketing and team leadership • Led performance marketing and creative advertising initiatives, optimizing execution through data-driven operation • Balanced branding and performance strategies to build sustainable growth

E-commerce Performance Marketer (Marketing Agency)

Hubble Space

2020-2 - 2021-2 · 1 yr 1 mo

마포구 서교동

• Created and executed online advertising campaigns for e-commerce brands in beauty & health •Optimized advertising and drove sales growth through engaging content and data-driven execution

Marketing Team Leader | Bedding & Living Brand (CROWNGOOSE)

GHCG

2018-8 - 2019-11 · 1 yr 4 mos

강남구 청담동

• Directed the in-house marketing team, leading viral and content-driven branding activities • Planned and executed creative strategies to build brand awareness and premium positioning. • Expanded audience engagement through digital channels and viral marketing initiatives

Viral & Social Media Marketer (Marketing Agency)

Pingpong Mate

2018-1 - 2018-8 · 8 mos

성동구 성수동

• Created and managed digital advertising and viral/social media initiatives • Enhanced client visibility and engagement through targeted digital advertising.