YOONCHAN LEE

https://keyin.life/ Domestic, Global Distribution, and Direct Sales OEM/ODM Project Progress for Construction Companies & Partners

Access Control System and Digital Door Lock Consulting International Trade and Wholesale/Retail

• APAC PM/PJ Responsibilities - Developed and executed strategic product roadmaps and development plans for various markets across the APAC region - Successfully launched products by collaborating closely with cross-functional teams, including R&D, manufacturing, and local sales/marketing - Managed New Product Introductions (NPIs) and Continuous Product Improvements (CPIs) • Sales & P&L Management - Managed country-specific and regional sales and P&L according to business plans for the APAC region (including India, excluding China) • Customized Product Operations, Training & Technical Support - Led product diversification and export based on Korean products (GATEMAN) and products from the China factory (Yale) - Provided product operation and service training.

Distribution Business Department (B2C Residential Market) • Managed national distribution operations for GATEMAN and Cytron brands. • Oversaw multi-channel sales including: o Retail: Operated 330 GATEMAN Plaza stores. o Wholesale: Coordinated with 25 national distributors. o B2N: Drove growth through home shopping, e-commerce, and discount store platforms. • Held full P&L responsibility and implemented customer-focused sales strategies. • Built and strengthened nationwide after-sales service networks to improve customer satisfaction and brand loyalty. • Motivated teams and vendors to achieve annual revenue of KRW 40–45 billion, maintaining top market position.

Domestic Distribution Business Department • Directed sales in B2N segments including online marketplaces, home shopping networks, and mass retailers. • Developed strategic vendor partnerships to enhance brand visibility and market share. • Key Achievements: o Set home-shopping sales record with 4,735 units sold in one hour. o Increased e-commerce channel sales to KRW 2 billion annually. o Achieved KRW 10 billion in total sales in 2010. • Known for proactive problem-solving and maintaining strong stakeholder relationships.

• Developing marketing strategies: Creating comprehensive plans to achieve business objectives. • Collaborating with sales teams: Aligning marketing efforts with sales goals to ensure lead quality and conversion. • Focuses on brand strategy and identity

• Fostered strong relationships with service agencies • Emergency service dispatch within 1 hour • Established a nationwide AS (After-sales) service network of 130 locations • Applied for and obtained Service Excellence company certification (2004)

• Comprehensive dealer management • Encompassing accounts receivable oversight • Strategic dealer promotions • Managing dealer sales growth through close, hands-on