Yoojung Kim

Build marketing systems for medtech companies transitioning from R&D to commercialization. Key areas: - Go-to-Market Strategy (Hospital entry, KOL mapping) - Marketing HQ setup (cross-functional alignment) - Strategy-to-Action execution frameworks

Shaped commercial direction by developing go-to market strategy and sales operation set-up - Mapped out strategic direction to cascade from tertiary hospital to clinic as encouraging pharmaceutical partnership to project co-promotion agreement - Designed product journey from product packaging to end-customer use

Built new opportunities by proposing market insight based on big data analysis and developing penetration strategy to specialized hospitals - Proposed strategic direction in specialized hospitals including market insights, go-to market strategy, marketing plan, as bringing additional investment from Asia pacific leadership team - Executed penetration pathway to two big specialized hospitals, stretching revenue +1460% than previous year - Shepherded channel strategy from in-direct to direct sales and offered co-promotion to pharmaceutical companies

Made record-breaking sales growth while managing P&L and orchestrated new company set up in administrative function - Drove vessel closure sales by developing effective promotional campaigns based on strategic analysis, stretching +300% than the previous year - Developed education programs for customer’s unmet needs and renovated go-to market strategy for growth by analyzing big data into actionable insights - Established standard of process in general affairs, financial planning, analysis, and supply chain, successfully bring early business stability during transition from Johnson & Johnson - Set up a position of marketing specialist to organize customer education programs, successfully built standard process of key activities to influence on customer’s practice change aligned with the product strategy - Orchestrated whole agenda of clinical trials from initiation to enrollment by managing internal and external stakeholders

Trade Marketing and Brand Marketing Led successful product launch process collaborating sales team and drove insightful marketing campaigns from pinpoint analysis of the market - Headed up re-launch of recalled product under quality control by working with quality assurance, supply planning, sales department, fully recovering the previous year sales while reducing complaint rate from 6% to 1% within 8 months, and won the process excellence award - Formulated account-based marketing programs to increase low share in potential accounts based on sales analysis, driving growth by +15% than previous year - Conducted 3 times of product recalls rising effective communication skills in complaint handling with cross-functional team - Gave motivation to the sales team by designing cross-country sales skill development program based on rigorous business forecasting and grasping sales team unmet needs

Territory Direct Sales Stretched the goals by carrying out customized account plan and implementing business development skills to Taiwan leveraging successful training and account developing experience - Embedded extensive business development skills to Taiwan by developing sales training modules and sales follow-up tools after nominated as a high performer in sales - Re-instilled growth to dealer in provincial area, accomplishing goals by +1.6% while the overall business unmet the goal by -8.3% with major product recall - Established and executed account develop strategy of key account and 2nd tier, overachieving goals by +40%