Yoni Steinmetz

Specializing in product management, growth and user adoption as part of the business development team.

Head of the marketing team - Managing a team of two marketing managers, focusing on B2C marketing targeting American consumers. The team produced social, online, offline and video campaigns. B2B Marketing – Developing the company’s B2B marketing approach together with the business development team, targeting small to medium hoteliers in New York. Online marketing experience - Managing all online channels. Experience with SEO, PPC (SEM and Facebook ads), media buying, remarketing/ retargeting tools, real-time bidding (RTB), direct email marketing and other advanced online marketing channels. Product Management - Leading the product efforts with the company’s CTO. In charge of defining and managing the development sprint at the company. Analytics - Researching user behavior on the site using different tools, such as: Google Analytics, KissMetrics, Qualaroo and Optimizely.

The first Industry Analyst in the Israeli office – Studying the role from peers abroad, redefining and shaping it to the local market needs and common practices. Covering multiple industries – Experience with the following industries: Finance, Travel, Telecom, Public Sector and Health. Fully educated on Google products – Vast experience with Adwords, Admob, Youtube, Double Click and other Google products for advertisers. Online marketing experience – Closely worked with clients in order to build their on-line marketing plan. Keeping track with online and offline marketing trends and methods, in different geographies, for the benefit of our clients and Google. Analysis – Adapting analysis methods from outside and within Google. Setting the standards and building new tools and methods for the entire business unit and other analysts. One of my tools is now being used in multiple verticals for creating focus plans. Creative and innovative – Innovating constantly in order to generate new revenues and deeper insights. I was also working closely with our marketing team to help coming up with new ideas, on my spare time. Awards – Two times spot bonus awards for exceeding expectations, one of them for my first quarter on the job. 13 peer bonus awards for outstanding work acknowledged by my peers.

Product Design - Writing specification papers for algorithms and future products, "Operational Concept Design" (OCD) and general documentation. Marketing – Writing "White Papers" and promotional papers, performing demonstrations, managing the company's participation in conventions. Business Development – working with EPICOS and EXOSTAR to find business opportunities and tenders, writing answers for RFQs RFIs and performing market research. Courses and Educational activity – Writing course books and instructional papers about the company's products and services, tutoring clients, both in Hebrew and English, about the company's products. Ventures – Working with the CEO to find potential investors for R&D projects, writing "Executive Summary" and "One Page" papers to fit their demands.