Yolene G.

Sr. Communications and Marketing Manager @ Performance Space New York

About

Forward-thinking professional seasoned in balancing creative integrity with operational goals, bridging the gap between vision and execution. 8+ years of experience in digital marketing, content creation, brand storytelling, and driving community engagement. Experienced in building and optimizing workflows, transforming fragmented processes into structured systems that streamline campaign execution, enhance stakeholder engagement, and improve team collaboration.

Country

United States

City

Brooklyn

Industry

Marketing & Advertising

Skill

Written Communication, Creative Problem Solving, Interpersonal Skills, Timelines, Internal Communications, Timeline Management, Management, Project Management, Project Delivery, Creative Ideation, Event Marketing, Approvals, Timing, Social Media, Multitasking, Communication

Experience

Sr. Communications and Marketing Manager

Performance Space New York

2018-6 - Present · 8 yrs 4 mos

New York, United States

- Lead digital media strategy and day-to-day execution across Instagram, X, and Facebook for a mission-based arts nonprofit, driving a 63% annual growth rate in followers, 40% increase in newsletter subscribers, and increasing event attendance by 30%. - Develop comprehensive, audience-first content strategy rooted in community voices, cultural advocacy, and institutional storytelling, resulting in a significant increase in engagement and institutional trust. - Direct social content production and campaign rollouts across digital platforms, spearheading content gathering, scheduling, approvals, and performance monitoring.

Independent Curator

2015-8 - Present · 11 yrs 2 mos

Created, produced and curated multiple performance series including "UR HEAD IS MINE, UR BODY IS MIND, and Bone Structure."

Assistant Curator

AC Institute

2015-4 - 2018-6 · 3 yrs 3 mos

NY, New York

I worked as an Assistant Curator at AC Institute, an arts incubator that fostered experimentation and critical discussion through events, exhibitions, and publishing. During my time there, I oversaw the day-to-day and logistical operations of the gallery while also curating yearlong programming at the space. I have an exacting attention to detail and a willingness to go above and beyond my perfunctory duty. The breadth of my responsibilities in this role instilled a flexible skill-set in addition to a diverse set of tools including multitasking, problem solving, and facilitating the needs of artists and audiences.