Yojana Huerfano Merchan

Provided independent media planning and marketing support for small businesses and personal brands. Supported digital and integrated campaign execution, content planning, and performance tracking. Collaborated directly with clients to define objectives, audiences, and media recommendations. Strengthened professional English communication skills while adapting to the US market and business culture. Continued professional development in media strategy, digital marketing, and data-driven decision-making.

Junior Media Planner for Abbott Colombia account, specializing in data analysis to create efficient advertising strategies. Developed comprehensive media plans with detailed budgets ensuring complete economic control. - Analyzed market data and consumer insights to create targeted media strategies for Abbott Colombia's advertising campaigns. - Developed detailed media plans with precise budget allocations, ensuring optimal resource distribution and cost efficiency. - Monitored campaign activation and tracked KPIs across multiple channels, analyzing user behavior to optimize performance. - Collaborated with cross-functional teams to ensure seamless campaign execution and alignment with client objectives. - Delivered comprehensive reports evaluating campaign success, providing actionable insights and strategic recommendations for future initiatives.

Media buying specialist managing high-impact campaigns for Nissan Colombia and Procolombia, successfully leading campaigns that optimized resources and maximized media impact. - Negotiated and purchased advertising space across multiple media channels for Nissan Colombia and Procolombia campaigns. - Led end-to-end campaign execution, consistently optimizing resources to maximize impact and achieve client KPIs. - Managed annual media budgets exceeding USD $ 2M , ensuring efficient allocation and cost-effectiveness. - Coordinated with creative teams and media vendors to ensure seamless campaign deployment across all touchpoints. - Monitored campaign performance in real-time, making data-driven adjustments to improve results and ROI. - Developed strong relationships with media partners, securing premium placements and competitive rates. - Prepared detailed performance reports and presented results to clients, demonstrating clear ROI and strategic insights.

Media buying and planning specialist focused on ATL media negotiations, planning, verification, and budget control. - Executed ATL media buying negotiations across television, radio, print, and outdoor advertising channels. - Developed comprehensive media plans aligned with client objectives and budget parameters - Conducted thorough verification and budget control processes to ensure campaign accuracy and cost efficiency. - Collaborated with planning team to optimize media mix and maximize campaign reach and frequency.

Supported business development activities for technology companies across Latin America( Intel), focusing on B2B demand generation campaigns, channel events, and new client prospecting. - Executed B2B marketing activities including demand generation campaigns and event coordination for technology companies. - Managed channel events to drive brand awareness and generate qualified leads for tech products and services. - Collaborated with sales team to develop and implement effective B2B strategies that supported business growth objectives.

Junior media buyer managing premium automotive accounts, specializing in offline and online advertising space negotiations, budget management, and campaign optimization for Jaguar and Land Rover across Colombia and Latin America. - Negotiated advertising space purchases across both traditional (offline) and digital (online) media channels - Managed client budgets ranging from usd $ 3.5M, ensuring optimal allocation and cost control - Verified campaign timelines and deliverables, ensuring all media placements met specifications and deadlines - Monitored campaign performance and implemented optimization strategies to improve client results - Coordinated with media vendors and internal teams to ensure seamless campaign execution

National innovation advisor for Colombia's largest vocational training institution, managing communications strategy and innovation programs at national level for SENNOVA program. - Advised training centers nationwide on innovation program administration and strategic communication management - Developed and implemented national communication plan for SENNOVA (Sistema de Investigación, Desarrollo Tecnológico e Innovación) - Managed internal and external communications strategy, promoting science and technology dissemination activities across internal and external media channels - Coordinated with regional centers to ensure consistent messaging and effective innovation program implementation - Created content strategy for technology and innovation communication across multiple platforms and stakeholder groups - Facilitated knowledge transfer and best practices sharing among training centers throughout Colombia - Supported national-level events and initiatives promoting innovation and technological development

Business development professional supporting B2B marketing execution for leading technology companies across Latin America, managing campaigns and events for Amazon Web Services (AWS), Dell, and Intel. -Executed B2B demand generation campaigns and channel marketing activities for major technology brands including Amazon Web Services, Dell, and Intel across Latin American markets. -Developed compelling client-facing materials, partner presentations, and sales enablement content for enterprise technology solutions and business development initiatives. - Supported channel partner programs and distributor relationships, facilitating communication between technology vendors and Latin American partners.

Innovation advisor supporting Colombia's national technology innovation network (Red Tecnoparque Colombia - Bogotá node). - Promoted benefits and services of Red Tecnoparque Colombia to entrepreneurs and innovation community - Provided advisory services to network stakeholders on program construction and development of innovation indicators - Supported Entrepreneurship Units at national level in developing and articulating innovation projects - Coordinated and executed technology dissemination events, workshops, and promotional activities - Facilitated connections between entrepreneurs, training centers, and innovation resources - Contributed to strategic planning and implementation of national innovation initiatives.

Led marketing operations for cooperative organization, managing brand strategy, member engagement programs, and event coordination. - Directed comprehensive marketing strategy to enhance brand awareness and member engagement for cooperative membership - Executed, organized, designed, and coordinated training programs and activities benefiting cooperative members - Implemented brand image strategies to increase visibility and communicate cooperative services effectively - Managed promotional campaigns and communication materials to educate members about cooperative benefits - Coordinated community events and member activities, strengthening organizational culture and member relationships - Developed and maintained relationships with service providers and strategic partners - Oversaw marketing budget allocation and ensured cost-effective program implementation

Marketing assistant supporting cooperative operations, event management, and member communications. - Managed training events and recreational activities for cooperative members - Designed and coordinated promotional campaigns and marketing communications - Handled company branding and image development across various touchpoints - Coordinated vendor relationships and supplier agreements for cooperative services - Supported implementation of member engagement programs and community initiatives