Yohana Hutahaean

Product Manager | Payments and Integrations | Driving Growth and Enhancing User Experience 1. Managed end-to-end development and integration of OVO and GrabPay modules, collaborating with business and partners to drive growth in TPV and MTU through successful merchant integrations. 2. Improved OVO payment conversion rate by migrating to a new system and enhancing promo visibility. Resulted in prompt payment confirmation, minimized system failures, and increased overall conversion rate. 3. Improved GrabPay payment conversion rate by implementing an enhanced login flow, offering users multiple reliable login methods. This improvement resulted in an increased payment success rate and improved overall user experience. 4. Increased payment success rate by improving the API to reduce errors from the notification system and internal systems that we can control. 5. Led the development of a customized integration between OVO and a market-leading parking merchant, facilitating seamless payment experiences and enhancing convenience for users. 6. Conducted analysis and planned improvements for OVO and GrabPay, a multinational wallet used in Singapore, Malaysia, and the Philippines, to increase payment conversion rate and decrease error rate. These experiences in working with multinational companies and projects have equipped me with a strong foundation in payments and integrations across different markets, driving growth, and optimizing user experiences. I thrive in dynamic and collaborative environments, utilizing my analytical skills to identify opportunities for improvement and deliver impactful results.

Senior Product Manager | E-commerce | Retention | Driving Innovation and Enhancing User Experiences - Worked as a Senior Product Manager at Tokopedia, a leading e-commerce platform in Indonesia. - Led cross-functional teams and collaborated closely with stakeholders to drive innovation and deliver exceptional user experiences. - Managed the end-to-end product development lifecycle, from ideation and requirements gathering to launch and optimization. Key Achievements: 1. GoPay Coins - Unify Points System: - Led the development of GoPay Coins, a unified points system that bridged Tokopedia and GoPay platforms. - Streamlined and enhanced the points system, allowing users to earn and redeem points seamlessly across both platforms. - Drove increased user engagement and loyalty through a cohesive and integrated rewards program. 2. GoTo Plus Subscription: - Pioneered the development of GoTo Plus, the first-ever membership subscription in the e-commerce industry. Collaborated with cross-functional teams to define and implement a compelling subscription offering, providing exclusive benefits and privileges to subscribers. - Successfully launched GoTo Plus, resulting in increased customer retention and revenue growth. Additional Contributions: 1. Played a pivotal role in driving strategic initiatives and shaping the product roadmap for Tokopedia's e-commerce ecosystem. 2. Collaborated closely with stakeholders, including Business, Design, Engineering, Data Analytics, and Marketing teams, to ensure alignment and successful execution of product initiatives. 3. Conducted market research, analyzed user feedback, and monitored industry trends to identify new growth opportunities and enhance existing features. 4. Mentored and guided junior product team members, fostering a culture of collaboration, innovation, and continuous learning.

Product Manager | E-commerce | Retention Module - Collaborated with cross-functional teams including Business, Design, Backend, Frontend - Involved in every step of product development, from defining requirements and impact to monitoring and improving launched products. - Worked closely with team leaders to complete the vision and roadmap plan, while also collaborating with other teams across the organization to build products. - Led the development of various systems, including: 1. Points System: - Implemented "TokoPoints," a rewards point system for Tokopedia users. - Enabled users to earn TokoPoints from Cashback promos and gamification features, enhancing the utility of TokoPoints as payment method. - Transformed the TokoPoints system to be more versatile compared to the previous coupon-based redemption system. 2. Membership System: - Collaborated with the business team to define requirements for the Tokopedia membership program. - Developed tangible and intangible benefits for loyal users across four tier levels: Silver, Gold, Platinum, and Diamond. - Managed and improved the "Rewards" page to provide members with an overview of their benefits and explore additional offerings from Tokopedia. 3. Coupon System: - Oversaw and enhanced the Coupon system, allowing businesses to create coupons for users. - Ensured a seamless coupon experience for users during transactions, optimizing their overall experience. 4. Claim Coupon System: - Implemented improvements to the claim coupon experience for users. - Developed a system to assist businesses in targeting users eligible for coupon claims. 5. Saving Feature: - Spearheaded the development of the "My Savings" feature, enabling users to track their savings on Tokopedia. - Continuously improved the feature to enhance user experience and engagement. These experiences have honed my skills in product development, collaboration with cross-functional teams, and delivering user-centric solutions within the e-commerce domain.

What I did: Increase User Engagement and Retention through Communication Features Creating User Experience and User Flow for Communication Features Improving User Experience of Digital Product of Desktop, Lite, Android , and iOS Application

What I did: Assistant lecturer of Pengenalan Sistem Informasi dan Basisdata Creating practical module/ lab work Accompanying and monitoring students at practical session

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What I did: Learning how to build social network using PHP Fox Managing Medan Bisnis Website