Yohan Mathew
Director Marketing and Revenue (Canada) @ BetMGM
About
Business development leader with 10 years of proven sales and partnership management expertise across multiple sectors including digital media, sports, telecom, consumer goods and pharma. Track record of developing, managing and growing complex partnerships with key brands including Disney, Microsoft, RBC, Dove and AstraZeneca, ranging from $100K - $2M+. Leads teams with a high empathy, solution-oriented approach that resonates on all levels. Impactful communicator who thrives in a collaborative environment embracing diverse perspectives.
Canada
Toronto
Entertainment
Business Development, Strategic Partnerships, Marketing, Marketing Communications, Fundraising, Generating Revenue, Management, Forecasting, Project Planning, Sponsorship, Event Based Marketing, Marketing Strategy, Event Planning, Event Management, Talent Management, Live Events, Special Events Coordination, Content Development, Production Planning, Leading Diverse Teams
Experience
Director Marketing and Revenue (Canada)
BetMGM
Canada
Launch and growth of BetMGM in Canada with a focus on revenue delivery and market share.
VP, Sales and Marketing, ZoomerLive
ZoomerMedia Limited
Toronto, Canada Area
Managed P&L for ZoomerMedia's live events division with end-to-end responsibility for partnerships, sales, marketing, program delivery and growth.
Director, Marketing and Partnerships
Anthem Sports & Entertainment Inc.
Toronto, Canada Area
Developed partner marketing initiatives to support growth of Anthem’s TV, digital and OTT properties. Drove revenue through sales of custom programs.
Senior Manager, Corporate Partnerships
Plan International Canada
Toronto, Canada Area
Led the corporate partnership strategy, developing and negotiating new partnerships with major brands in the retail, banking and consumer packaged goods sector.
Director, Strategic Partnerships and Program Expansion
Free The Children
United States
Developed and negotiated strategic partnerships for WE events, launching the program in the US market through milestone agreements with brands like Microsoft and Amway North America.
Senior Manager, Partnerships- U.S. Expansion
WE.org
United States
Developed and managed partnerships with Disney, NHL and Seattle Seahawks, among others, generating revenue and building credibility for We events and Free the Children USA.
Senior Coordinator, Consumer
Rogers Communications
Toronto, Canada Area
Led marketing programs and key communications focused on growing subscriber revenue, including initiatives for Sports and Specialty programming for Rogers Cable TV.
Project Manager, Marketing, Events and Partnerships
WE.org
Toronto, Canada Area
Marketed publications, directed highly visible programs and managed key partnerships in order to sustain revenue and support launch of the inaugural We Day program in Canada.
Purchasing Associate
Celestica
Toronto, Canada Area
Planning, forecasting and mitigating supply chain challenges for a portfolio of electronics hardware products.
Education
McMaster University
Business
Received an A+ review upon successfull completion of a 16 month internship with Celestica Inc. (2004 - 2005)
Yohan Mathew's Contact Information
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