Yogg Joshi

Major Duties : Drove digital amplification by leveraging personal and peer networks on social platforms to extend campaign reach and drive organic engagement. Operated as a campus entrepreneur, managing KPIs including product distribution, engagement touchpoints, and event ROI metrics. Success Stories : Played impactful role in Red Bull MotoJam 2025 (Chennai) in activation and small fires around the campus and city. On event day, assisted RB media house , content creators engagement, communications , logistics, and hospitality. Hosted Red Bull Armageddon 2025 qualifiers and Finals at Chennai Trade Centre. Won Best Ideation Award in Consumer Collection Conference 2025 for presenting ideas in building relevance for study occasions and increasing engagement among EPCs (University Students). Curated multiple hacks and small fires around campus for a variety of campaigns, committing rapid entry of new EPCs to the brand.

Major Duties : Spearheaded on-campus marketing initiatives, driving brand visibility and product trial through targeted sampling missions and high-impact activations. Built and nurtured key relationships with student organizations, event coordinators, and campus influencers to embed Red Bull into student culture. Orchestrated brand presence at major university events—delivering end-to-end planning, logistics, and real-time engagement that amplified brand recall. Captured and reported localized market intelligence on competitor activity and consumer trends, directly influencing regional strategy.

Role Overview: • Position: Non-Technical Committee Lead • Organization: IBM Nexus Club, Hindustan University Key Responsibilities: • Leading and managing the non-technical committee to drive engaging and impactful initiatives. • Organizing and coordinating non-technical events such as workshops, seminars, and cultural activities. • Collaborating with technical teams and external stakeholders to enhance community engagement. • Developing creative strategies to foster student participation and professional growth. • Managing communication and outreach to promote events and strengthen the club’s presence. • Building a positive community, encouraging collaboration, and supporting the club’s mission. Goals & Vision: • Enhance student engagement through innovative and inclusive non-technical programs. • Foster a collaborative environment where students can develop leadership and interpersonal skills. • Bridge the gap between technical expertise and holistic development through diverse initiatives.

• Engaged in comprehensive training on BDR processes, tools, and best practices to enhance sales effectiveness. • Conducted in-depth research on industries and potential customer profiles to identify new business opportunities. • Practiced outreach techniques through various channels, including email, LinkedIn, and calls, to connect with prospects. • Gained hands-on experience with CRM tools for effective lead tracking and organization.

Started working as a Graphic Designer and Video Editor in my school days and paved my way to be come a freelancer in this field. Also went on being an amateur photographer which got me a good amount of shoots. I still continue to keep editing and photography as a hobby , Onwards and Upwards to developing a new skill and new hobby. Cheers.

I worked as a part-time Social Media Management assistant and provided insights in the lead generation process along with data handling and analysis.