Yogev Hevron

• Manage a team of 2-5 employees, mostly on remote. • My main profession was to plan and execute the entire user acquisition working funnel for each campaign: o Manage all media and budget plans – per title and OS o Setup KPI's, using industry benchmarks\competitors research o In-app events testing\recommendations o campaigns management for mobile apps on multiple platforms: Facebook, google ads, Adcolony, Unityads, Chartboost, Applovin, Fyber, Appnext and more direct apps. • Analytics and reporting to clients, all over user funnel (impressions, clicks, installs, in-app events ending with conclusion metrics like ROI, ROAS, DAU,MAU) • Creative: Briefs for creative department + A\B testing on creatives and sources • Biz Dev activity for new clients and on behalf of our clients and for our client’s needs

* Responsible for Real Boxing 2 (biggest title) User Acquisition activity. running weekly meetings with all UA managers, reporting to product team, setting and following on monthly goals and budgets. * Hands on UA channels like Google ads, Facebook, Apple search ads, wide verity of SDK networks, Snapchat and more * Established a creative test routines, including tracking results for better future videos creatives * Hands on creative testing over facebook ads manager * Initiate and running of quarterly team's tasks. * Initiate and running team's competitor's research (all the team learn together and share knowledge) * established a routine for new partner on-boarding, involve finance, legal and management.