Yogesh Anand

Head the international business for Pidilite across SAARC, SEA, Middle East, Africa and Brazil

Consumer products division - brands include Fevikwik, M Seal, Steel grip, WD 40

- P&L Responsibility for $300M biscuits category across SEA - delivering top tier financial results and creating an environment for a great place to work. - Leading a diverse, multi-cultural category team of marketers & other functions across 8 countries to bring out their best & deliver strong results - Change leader during a significant transformation to Category Model of working; conducted training/coaching on ways of working & behaviors to embed - Turnaround of top 2 businesses Indonesia & Malaysia to profitable growth via relentless focus on power brands, distortion of resources & margin management - Winning with worldwide strengths by collaborating with regional, global & cross functional teams

• Responsible for the P&L of snacks - biscuits & chocolates in Indonesia - revenue of $ 150M with double digit growth aspiration • Developed the strategic roadmap to transform snacks - where to play & how to win - for core brands and tapped white spaces to satisfying new consumer & shopper needs. • Pioneered occasion based integrated communication campaigns for Power brands with a step change in digital media presence : Achieved profitable double digit growth and share gain for Oreo & Cadbury • Built a strong bench strength in marketing, media & analytic function by investing in people & strengthening functional capabilities

• Regional Category role leading chocolates for Asia. Responsible for developing 3 year strategic roadmap across developed & developing markets in Asia via focused Integrated campaigns and scaled innovation platforms • White Space market entry - Developed a blue print for launch of Cadbury in Indonesia & Philippines via a GLOCAL approach on product assortment, price architecture, proposition and distribution - Successfully launched Cadbury in May 2012 across both these markets • Strong collaboration with global category teams and country leadership to align priorities and deliver in market execution for big bets

• Part of the global category Innovation team for Cadbury chocolates - Responsible for developing the innovation roadmap for India, SEA, Africa & Egypt • Delivered a robust joined up innovation agenda - Fewer scaled platforms leveraging global & local insights to drive chocolate category growth across mainstream and affordable price segments • With a global reporting line, this role required influencing senior stakeholders & collaborating across regions & business units to assist them in implementing solutions that met medium to long term needs

• This was a standalone Confectionery business vertical with separate Route to Market for establishing mass presence & grow differentially y-o-y at 25% • Responsible for developing a sustainable business model via portfolio of brands - Choclairs, Halls, Gum to leverage the distribution network • As the vertical was a start-up, worked in cross functional teams as entrepreneurs with openness to test, learn and scale initiatives • Experienced the power of coaching & building teams via a set of 3 brand managers and 1 category manger

• Handled the flagship chocolate brand - Cadbury Dairy Milk and Gifting under the Cadbury Celebrations. • Gained the experience to re-build consumer confidence & trust for Cadbury Dairy Milk post an infestation issue in a phased manner by leveraging celebrity endorsement & brand PR • Launched Premium gifting under Celebrations which grew in excess of 50 % p.a.

• Worked in the beverages category on the largest brand in the brown beverage market - Cadbury Bournvita. • Leveraged insights to developed integrated campaigns targeting both mothers and kids • Bournvita achieved revenue, margins and highest market shares on a consistent basis.

Sales Manager for New Delhi 2000 Sales Manager Andhra Pradesh 1999

Madhya Pradesh 1998-99 Gujrat 1997-98