Yogesh C

Managing Business Operations of the organisation in the Americas, While re-strategising the business orientations & growing the business in European and Middle East Market's. Engaged in the expansion of the growing organisation in establishing the Green-Field factory for Disc Rotors in Wuhan (China) Project Management - Managed the complete Green field Project of the company and ground up with in the stipulated period of time - 18 months right from Land Acquisition to Mass Production and establish the absolute capacity utilisation from day 1 and ensured the first time right. handled the entire end to end activities while worked in parallel to obtain the Orders from the customers to ensure the capacities to use from the work GO. Manufacturing- Increasing the existing capacities to meet the global requirements & Growing demands of the products, in the European Market. Lean Organisation - Established the State of Art Manufacturing facility in Wuhan- which is the Most Morden Factory on the planet for manufacturing of Brake Discs and Brake Pads and largest in terms of single largest location for the product line in China & the World. Installed Capacity- 25 Mill Pcs under single roof - Foundry & Machineshop with largest number of Robots in the factory for the product line. Market Expansion - Managing the growth by increasing the market share in European Region Customer Acquisition. Overall responsible for the P&L for AMERICAS & EUROPE BUSINESS, Directly engaged in the outlay of the business augmentation to have the mix of business to be rational between the markets from 95% Americas concentrated to be 50:50 between Americas & Europe within the timeframe of 3 years. Outlayed the Top Line growth to cross $ 500 Million by 2026 (4 years)

Extensively involved in steering the operations during the COVID 19 period and played a vital role in modernising the company. Directly responsible for the well being of the 2000 employees & P&L of the organisation, ensured the growth year on year as per the Budgets and AOP, One of key contributions has been laying out plans to increase capacity through the reorientation of manufacturing plant layout. By implementing lean manufacturing practices and preventive maintenance, Maximised output from the existing machinery, ensured optimal efficiency. For future growth, I have focused on capacity augmentation, Managed to reducing inventories, reduced long-term borrowings. Additionally, Improved the automation of processes to streamline operations and drive productivity. Creating a culture of ownership and quality has been a priority for me. I have introduced and improved the concept of the Cost of Quality , leading to increased overall productivity. tools like TPM & TQM, I have fostered a culture of continuous improvement. I also focused on implementing QMS to enable & achieve a Zero Defect Culture. This systematic approach has resulted in improved revenue by reduced rejections, efficient resource utilization, and strategic product mix planning. I have successfully Led & managed the workforce comprising mix from different age profiles. Through inclusive growth strategies & plans, I aligned the team to work together towards the organisational goals. Additionally, I have focused on creating a strong second line of leadership, ensuring functional expertise in key areas. In line with our growth ambitions entered the US AM, To facilitate this expansion, I have prepared the company with a go-to-market product strategy, including the new developments & over come supply chain challenges. Control over operations management, strategic planning, quality improvement, innovation, and market expansion has positioned me to drive the growth and success of the organization.

I have successfully developed and implemented a de-risking strategy for businesses with a network of over 500 dealers nationwide and exports to more than 30 nations. Additionally, I have managed two greenfield projects with a combined capital expenditure of 250 Crores. This involved handling joint venture (JV) and technical assistance (TA) partners from overseas markets to establish these projects. As part of my responsibilities, I have overseen business planning, budgeting, and growth strategies. This includes defining customer penetration methods, mapping the competition in the market, and managing the challenges associated with the next phase of business growth for the group. One of my key accomplishments has been setting up a successful JV with Fras-le Brazil, specifically for introducing a new product group—Commercial Vehicle Brake Pads and Linings. I executed this project within a remarkable timeframe of just 8 months, showcasing my ability to drive efficient and timely project completion. Through my experience and expertise, I have demonstrated a strong track record in mitigating risks, expanding market reach, and executing complex projects. I am dedicated to driving growth and achieving success in the dynamic and competitive business landscape.

Started the business of my own in Auto Parts for OE market- partnered Charter Automotive USA for have the business set up for OEM's like Mahindra, Maruti, Honda 2 Wheelers, Kirloskar and Simpsons Engines.

Joined the Group to Lead the group of 4000+ employees, Turnover of 900+ Crs. Spread over 9 locations within India. Responsible for Leading the Strategies, De-Risking the business and growing the organisation. Lead the Strategies with starting the backword and forward integration in terms of complete system solution provider. The group is involved in the business of HVAC- and its allied products, Key Achievements- Led the completion of Several JV’s & TA. Within the short time of 3 years. (Major Being) i) Dayco Vikas Engines Pvt Ltd ii) Dayco Vikas Power transmissions Pvt Ltd Managed the business from Suzuki Maruti, Hero, Tata Motors, Ashok Leyland, VECV, M&M etc for the Euro III & Euro IV applications ensuring the future growth of the organisation.

Joined Manager OE Business in 2003 Goetze India and was promoted thrice to Chief Manager Marketing in 10 Months- Overseas Training at JV Partner for India Strategy. Got Acquired as Goetze (India) Limited Federal Mogul an Automotive Component Giant with $6.4 Bill. Chief of M&A (Federal Mogul Asia. Additional Responsibility) Being a JV partner for Goetze India – Deputed as Technical Head for Technology transfer @ Managed Business Volume of 600 Crores+, Market Leaders in Piston & Piston Rings Industry, I was responsible for All India Marketing & Technology Products, and Competitive Mapping & Benchmarking OE designs of the products of all categories of Federal Mogul Global. Established - International business distribution division in the Middle East and Northern Africa, (MENA) - Eastern Europe, and Latin America for the products and making the business flourish in the region by way of great relations with the customers and distributors. Introduction of New Product’s (Product Launch in OEM for Entire Federal Mogul Range. Successfully done for Engine Bearings, Gasket’s and Sintered Products. (“Product range” constitutes of Piston’s, Piston Rings, Sintered Parts, Steel Rings, Engine Bearings, Gaskets, Cylinder Heads, Cylinder Blocks, Cylinder Liners, Outer Tube Castings, Cylinder sleeves, wipers, spark plugs, brake pads, brake linings, heat shields, Tie Rods, Suspensions parts, etc.) Successfully negotiated the selling of latest and the Patent Technology of Pistons & Rings from Federal Mogul Europe for India (Negotiated as JV Partner) Signed Royalty agreement for the latest technology transfer -Operational Supremacy over the Product Launch Engine Bearings & Gaskets As an Operational Head for Indian market, Successfully Placed the high precision engineering products and integral parts of the Highly Loaded engines, Generated top-level sales leads & establishing contact with prospective clients, demand forecasting & making all the managers to achieve their targets.

Major Account & Sales Force Management- Generated top-level sales leads & establishing contact with prospective clients, demand forecasting & making all the officers to achieve their targets. Managing the existing & new clientele like Maruti Udyog, Honda Siel Cars, Hero Honda, Honda Scooters, Yamaha Motors, Piaggio India, New Holland Tractors, Eicher Tractors, etc. o Application Engineering &Sales Designed & Developed with the R&D teams at OEMS on improving the designs for fuel efficiency along with reduction in emissions to penetrate & establish the north India Market in all the segments within given timeframe. o Marketing & Sales Strategies Developed & Implemented strategies to penetrate & establish the north India Market in all the segments within given timeframe. o Business & Relationship Management - Driving Business Plans with Regional teams & speeding profitability. Business plan & Managing Relationship by practicing. • Competitive benchmarking and market monitoring: o Monitored competitive & Benchmarking activity including product performance, market share estimates and pricing requirements, which were required for the overall business plan. o Conceptualised and led a cross functional team on a competitive benchmarking exercise. The work included competitive mapping / benchmarking and understanding service delivery gaps to improve the brand image. Recognition & Awards: o Recognised as a significant performer within the organisation: Joined as senior sales officer and was promoted twice within a period of three years becoming Assistant Manager. There after Deputy Manager o Performance Award from company for significant contribution to business for two years in succession (1999 & 2000). o Special recognition for extraordinary savings thru various ideas and forecasting methods of reducing inventory and implementing JIT at North India OEMs

Leading Manufacturer of Household Generators, Power Invertors, Heat Radiators & Air Purifiers. Under two brands i.e. Generators & Power Invertors by Birla Yamaha & Heat Radiators & Air Purifiers by Birla De-Longi I had undergone functional training in various departments & units as grooming exercise to assume management responsibilities in the organisation. Key responsibilities /contributions: o Overall responsible for forecasting and achieving sales targets for one of the key states within the country. Increased sales in excess of 100% in the state over a period of three years. o New Product Development and & its Niche: Launched & Established Portable Genset through dealer network in north India o Brand Management: Established the highest selling product till date in history of Birla Yamaha in Delhi & Uttar Pradesh in both Eastern & Western U.P o Media Relations: Product Publicity and awareness by managing information with media & organised promotional events.