Yoann Bregent

In remote from Madrid. 4 days /months in paris Full responsibilities of worldwide Digital Ecosystem and its performance : . Design and optimize customer journey for DS digital platforms (website, store, dealerships sites, configurator, real 3D Retail Configurador, etc) . Define eCommerce strategy . Working with brand content team to define the best "user centric" content . Performance monitoring: from sessions to sales, working closely with media team to find better synergies. . SEO and CRO strategy definition with agency . Managing 4 digital manager, 1 data analyst and over 50 people from digital agencies worldwide

Full responsibilities to define and execute DS Automobiles integrated omnichannel strategy for Spanish Market with a full ROI approaches from awareness to effective sales (Digital, Advertising, Media, CRM/PRM, Retail marketing, POS Digitalisation, Social Network, lead management). My Main task is to ensure a full 360° Marketing activation for all customer touch points and above all positioning DS Automobiles as a premium brand amongst B2B and B2C customers. Support to DS Automobiles Portugal on their annual Marketing Strategy. Key achievements : Benchmark for DS Europe on many marketing items Reduce Bounce rate from 90 % to 60 % for display campaigns by reviewing all customer journey and having a media buying efficiency approach with close monitoring Reduce the cost of media buying by 30% by having a cost efficiency approach and high targeted campaign that generate drive to store. CRM: Set up a geolocalize and high segmented strategy which improve external improving open rates and CTR by an always on A/B testing approach. Better country for sales on leads ratio from eCRM and ePRM. Results above industry benchmark Successfully launch of DS 7 Crossback with a 360º approach with ATL and BTL actions, putting in place all the right actions to each part of the sales funnel. 2nd country in terms of sales. Launch of 2 web pages : Trade- in website, DS Customer Review Launch of 2 events (DS 7 Crossback and then DS 3 Crossback roadshows) Management of 6 people Great awareness achievement in a short time period - Assisted awareness from 57% in 2017 to 85% in 2019 - Spontaneous Awareness from 0% to 4% in 2019

ŸDevelopment of international campaigns on all medias (see below) International Dealer Templates Direct Marketing ŸSupporting countries marketing directors on the following subjects : - Defining advertising and media planning strategies - In charge of controlling the brand image - Redefining online strategies - Competitive benchmarks - Analysing and reviewing marketing performance ŸCreating static and dynamic pack shots for worldwide promo campaigns Ad hoc mission: development of a worlwide website for trade in old cars : http://www.reprise-citroen.fr/ Perimeter: From January 2014: China (both DS and Citroën brands), Spain and Portugal From February 2013 to December 2013 : Argentina, Brasil, Poland, Eastern Countries (subsidiaries) and worldwide importers. From June 2012 to March 2013 : Italy, Spain, Portugal, Eastern countries (subsidiaries) and all European Importers. TV advertising project : - DS 3 - Defilé : https://fr.adforum.com/talent/81804625-yoann-bregent/work/34489774 - DS 3 - Light Reveals You - TV Advert 2014 - DS 6 - China- The pursuit - Sophie Marceau - 2016 : https://www.youtube.com/watch?v=qRR1NihbyNg - E Call Citroën /Lassie : https://www.youtube.com/watch?v=ZB7BFzy1uyk - Coin Slot Promo campaign : https://fr.adforum.com/talent/81804625-yoann-bregent/work/34494386

Project Management - Managing Development of mobile applications (iPhone, iPad, Android) : First ever implementation of QR code application for used cars in Europe. - Website development including co-ordinating with the external consultancy team to develop the site functionality, SEO, content and look & feel, CRM - Setting up with the new vehicle team the French Facebook’s fan page - Creating templates according to the brand image for « la centrale » - Setting up websites for Citroën Business' activities - Setting up a CRM platform for the Citroën's network with Autobiz Day to day management: - Delivering and driving traffic to the used car and BtoB websites Managing day to day issues with external agencies, internal operations Improving SEO Managing content Online campaigns, Paid search Creatives for Citroën’s websites

Development and management of advertising campaigns Managing media and creative agencies (OMD and Euro RSCG) New product launches : DS3, C3 Picasso, C4 facelift, new C3, Nemo, Berlingo New brand launch Ongoing promotional campaigns Directing photo and video shoots Improving awareness and brand perception Managing multi million budgets Responsible for all advertising support and planning within Arsenal FC Stadium (as part of Citroen's sponsorship: pitch side LEDS, TV, match day programme) Preparing and participating in strategic marketing meetings with the European headquarters (monthly)

Responsible for the re-marketing of Jaguar France’s fleet Advising on choice of demonstrators Analysing and forecasting sales, reports to UK headquarters Following up dealers’ objectives Assessing the national sales executives incentives Preparing and participating in weekly meetings with Jaguar France’s top management

SALES AND MARKETING ASSISTANT Carrying out product analysis Advertising benchmarks Sales analysis Assisting in the launch of the Jaguar XF Setting up dealers’ sales objectives for 2008 NETWORK DEVELOPMENT ASSISTANT Geomarketing Creating mailings and leaflets Setting and following up brand standards and corporate identity standards Assessing dealers’ franchise applications and audits Dealers’ profitably analysis Managing budget (300K€)

Market study on nonwoven products for the Automotive and Building Industries. Recommendations on innovative approaches to the market.

Managing customer's relationship, Managing financial aspects, Managing 5 persons

Honours EPAS Accredited

Honours

Honours, Ranking 21 out of 119 students

Honours, Ranking 25 out of 180 students