Yuki Kinoshita

Co-Founder @ Plufl

About

Hey, I'm Yuki! As overly stressed, anxious, and exhausted college students, my good friend Noah and I were determined to come up with a better way to rest. After seeing a large dog comfortably napping near our local college coffee shop, we knew we had the solution to our problem. A dog bed ... but for humans! From there, we embarked on our journey of building Plufl, the world's first dog bed for humans that lets you rest whenever and wherever. With Plufl, we’re helping people get the rest they need with our plush, fluffy, and ultra-soft bed that will have you snoring in no time 😴 Some highlights over the past few months ✨ 📈 Crowdfunded $430,000 + 🎵 50M+ Views, 5M Likes, and 200k followers on TikTok 🦈 Went on Shark Tank and got a deal 📰 Product Featured on the Tonight Show with Jimmy Fallon, Forbes, Fast Company, Fox News, New York Post, CBC, the Dodo, & more If you're interested in connecting about Plufl or anything else please feel free to reach out to me at yuki@weareplufl.com!

Country

United States

City

Austin

Industry

Consumer Services

Skill

Leadership, Business Strategy, Analytical Skills, Data Analysis, Microsoft Excel, Stata, Python (Programming Language), Communication

Experience

Co-Founder

Plufl

2022-4 - Present · 4 yrs 6 mos

Seattle, Washington, United States

- Inventor of the world's first human dog bed - 0 - $15M in revenue in 3 years - Generated over 600M social media impressions and 400k followers - Offered a deal with Mark and Lori on Shark Tank Season 14 - Awarded Forbes 30U30

Labs Batch 8 Founder

League of Innovators Accelerator

2022-2 - 2022-6 · 5 mos

Vancouver, British Columbia, Canada

Life Cycle Analysis Research Lead

BRIMM - University of British Columbia

2021-9 - 2022-3 · 7 mos

Vancouver, British Columbia, Canada

Consulting Summer Analyst

Accenture

2021-6 - 2021-8 · 3 mos

New York, United States

Co-President

UBC Economics Student Association

2019-12 - 2021-6 · 1 yr 7 mos

Vancouver, British Columbia, Canada

- Led and managed a team of 18 university students, directed the hiring of over 10 executive positions, and grew membership to over 150+ students - Increased the club's reach by forming new partnerships and hosting guest lectures, networking events, career workshops, and academic crash courses as well as expanding digital presence through Instagram, LinkedIn, and Facebook

VP of External Affairs

UBC Economics Student Association

2019-4 - 2019-12 · 9 mos

Vancouver, British Columbia, Canada

Analyst Intern

Criterium Group

2021-1 - 2021-5 · 5 mos

Vancouver, British Columbia, Canada

- Enabled gross benefits of over $150M by developing a comprehensive public service workflow management system and delivered 14 support capability enhancing initiatives - Developed the execution strategy to launch a think tank under a global non-profit to support their Covid-19 community recovery initiatives

Carbon Trading Research Assistant

Norman B. Keevil Institute of Mining Engineering

2020-7 - 2021-1 · 7 mos

Vancouver, British Columbia, Canada

- Pioneered an international carbon trading model that has the potential to reduce millions of GHG emissions and compiled research into a 30-page policy brief - Conducted interviews on experts and stakeholders from the LNG industry, environmental think tanks, governmental organizations, blockchain foundations, and UBC professors from various disciplines

Project Lead

Association of Family Offices in Asia

2020-5 - 2020-9 · 5 mos

Remote Work

Summer Analyst

Charles River Associates

2020-6 - 2020-7 · 2 mos

Washington, District of Columbia, United States

- Mitigated the regulatory risk of three large consumer financial practices by statistically analyzing client’s lending data using Stata to ensure against discriminatory practices towards protected class individuals - Produced a report on the Consumer Financial Protection Bureau’s enforcement actions by enhancing a web-scraping software on Python and designing a data-cleaning program on Stata

Marketing Representative

Wizeprep

2019-9 - 2020-5 · 9 mos

Vancouver, Canada Area

- Engaged with over 500 university students to increase brand awareness for a fast-growing ed-tech startup - Assessed the effectiveness of various marketing tactics for the improvement of overall marketing strategy

Education

The University of British Columbia

International Economics

2018 - 2022 · 4 yrs

Graduated with High Distinction. BIE is an accelerated and direct-entry program that has core courses in economics, commerce, and mathematics from UBC’s VSE and the Sauder School of Business. Awards: - 2018W, 2019W, 2021W Dean's List - Trek Excellence Scholarship (Top 5% of class) (2019; 2020; 2021) - Faculty of Arts International Student Scholarship (2019; 2020) - Go Global International Learning Programs Award (2019) - Outstanding International Student Award (2018)