Zoey Zhou

◦Led the development of a go-to-market plan for the launch of QIAstat-DX, a new molecular diagnostic product, into the US market, aiming to capture 20% of the market share and convert non-users in the B2B space ◦Developed a product entry communication plan including tactics for Social, Email, Print, and Public Relations through Key Opinion Leaders, emphasizing QIAstat-DX’s competitive strengths and the need for advanced medical solutions in molecular diagnostic space ◦Conducted the product’s 1st audit for the US market, analyzing the financial, competitor, customer, and market landscape, seeking to align QIAstat-DX’s branding to meet the expectations of users and potential customers ◦Executed QIAstat-DX’s product launch research plan consisting of 6 in-depth interviews and a target survey reaching +50 B2B respondents in the Healthcare industry, identifying clinic and hospital pain points and preferences for molecular diagnostic solutions ◦Analyzed +20,000 healthcare database using R Studio, Tableau and Excel tools to segment potential customers for QIAstat-DX and create a product launch communication plan with a measurement framework to engage the target audience

◦Spearheaded Glencoe’s rebranding and digital transformation initiative to strengthen local community connections and expand outreach in the Chicagoland area ◦Increased social following by 20% on Instagram and Facebook by crafting a digital content strategy that revitalized page aesthetics and branded posts ◦Achieved an organic traffic boost of +12% by leading the redesign of the organization’s website, enhancing SEO and digital customer journey by integrating target keywords, concept visuals, and UX ◦Grew long-term volunteer registries by +50% by conducting outreach strategies to schools and companies in the Chicagoland area Boosted donor support by 9% by running a targeted digital marketing campaign to promote 3 innovative sustainability events

◦Led a cross-functional team of 5, designed and developed MuseoVision, an AI and AR-powered museum tour guide app, addressing the market need for streamlined and accurate exhibit information ◦Conducted secondary research, social listening, and 12 user interviews to identify visitor behaviors, pain points, and needs, forming 5 unique customer personas for segmentation ◦Developed Market and Product Requirements Documents (MRD/PRD) to define product scope, business objectives, and guide the product life cycle from concept to execution ◦Designed scalable, modular UI/UX prototypes using Figma, developing interactive designs for user testing and iteration

◦Formulated industry research across 36 sub-funds for investment proposals, addressing future investments in the AI, biotechnology, healthcare, semiconductor, and aerospace sectors ◦Delivered competitive analysis frameworks and market sizing for emerging technologies, informing go/no-go recommendations on venture-stage bets ◦Drafted +3 quarterly client reports encompassing financial performance, growth rates, and a market overview of target industries

◦Led association operations and managed 5 social media platforms, recruiting 200+ members and building a 30-member dance crew specializing in video production and performance. ◦Organized over 150 weekly dance workshops in 3 years and collaborated with 4 organizations to host 6 themed events, drawing 420 attendees and boosting campus visibility.

◦Reached a +5.8K viewership increase for 2 selected educational podcasts by implementing in-platform SEO optimizations to enhance engagement and retention ◦Orchestrated a content audit and optimization leading to a +15% rise in subscriptions on the YouTube channel ◦Organized +25 weekly prospecting emails to education industry clients to measure content impact and find potential optimizations for webinars and courses

◦Managed the LEGO Children’s Day promotional campaign ”Build Beyond the Sky” with a $2M marketing budget, generating 230 million hashtag impressions, attracting 190K participants, and increasing social media followers by 7% through digital channels such as Weibo, WeChat, Redbook, and the brand site ◦Oversaw LEGO’s public relations strategy for the Children’s Day campaign, coordinating with 18 key opinion leaders to ensure consistent messaging across Weibo, WeChat and Redbook, including scripting and reviewing promotional videos ◦Crafted the product launch of General Motors Hummer EV, helped build a new Chinese website, and evaluated optimized layouts, content, and texts ◦Devised a teaser campaign for GM’s new EV battery, Ultium, positioning the product’s efficiency and power in the Chinese market ahead of its formal launch ◦Guided pre-planning and production of TV commercials for Hummer EV, creating content adaptations for social channels such as Weibo, WeChat, TikTok, in collaboration with 12 local tech influencers

◦Drafted Xinjiang Tourism Industry Development Report, analyzing 13 policy documents and conducting a SWOT analysis of the Xinjiang tourism sector, including tourism revenue and hotel data for 2019 ◦Researched and summarized strategies, profitability, and business models of 5 listed companies in the tourism industry; delivered a report on the transformation of domestic scenic spots ◦Assessed the market size, investment trends, and financial performance of 25 post-B-round online education companies from 2016 to 2019; identified shifts in industry concentration and trends ◦Analyzed data for China's K12 online education startups from 2018 to 2020, including financing events, scale, market value, and associated financial metrics for industry reports

Awarded Invest in Success Scholarship for $4200 ($600 per semester from 2019 – 2022) Awarded SU Grant -International for $4529 ($647 per semester from 2019 – 2022)