Yiyang He

- Drive business development for overseas AI Data Center (AIDC) customers by identifying power infrastructure and energy storage needs, building customer relationships, and supporting strategic account growth. - Coordinate cross-functional teams to design customized BESS solutions, prepare technical proposals, and review commercial agreements that meet customer and project requirements. - Oversaw the end-to-end delivery of of battery energy storage projects, ensuring on-time execution, budget compliance, and adherence to technical specifications. - Served as the primary client liaison while monitoring project performance, managing stakeholder communications, resolving technical challenges, and tracking progress to meet operational and performance goals. - Collaborated cross-functionally with engineering, procurement, supply chain, and logistics teams to streamline workflows and align with company objectives. - Supported business growth efforts through contract negotiations, technical due diligence, trend analysis in renewable energy, and post-project “lessons learned” to refine future strategies.

Rotation 1: Store Operation at LAX - Developed strategies to increase sales by converting non-buying customers, enhancing average transaction value, and driving membership signups, resulting in significant new member growth. - Led and coached a store team to consistently deliver exceptional customer experiences, while fostering a high-energy, positive work environment that improved staff performance and customer satisfaction. - Efficiently managed inventory processes, including stock management, physical inventory preparation, and returns, ensuring smooth operational efficiency. Rotation 2: Partnership & Trade Marketing in Hong Kong - Implemented and optimized Meituan partnership program in Hong Kong and Macau, expanding market reach and increasing customer acquisition. - Proactively managed existing partnerships and designed new offer proposals that enhanced campaign performance and drove measurable business growth. - Applied strategic partnership models to develop tailored proposals for the North American market.

- Defined standardized metrics for weekly and monthly reports to test the efficiency of strategies and utilized data visualization tools to improve communication with leadership. - Forecasted monthly sales volume and benchmarked the current sales projection to identify potential problems and developed actionable strategies for sales improvement.

- Developed analytical methods to analyze customer data from surveys and proposed adjustments to optimize the current marketing strategy, resulting in 100% increase in followers. - Collected data on competitors' marketing strategy and sales price, and performed SWOT analysis to generate ways to differentiate products, leading to a 15% increase in sales within two months.

- Contributed to the development of a global sourcing strategy to scale a repository of virtual volunteering opportunities, ensuring alignment with organizational goals and resource optimization for efficient implementation. - Established and nurtured partnerships with non-profits across defined regions, identifying their unique needs and proposing tailored virtual volunteering activities to maximize their impact and engagement. - Led onboarding processes for non-profits, coordinating cross-functional efforts to ensure their seamless integration onto Goodera's platform, while managing timelines and tracking progress to maintain project schedules and meet deliverables.

- Oversaw the whole process of marketing campaign implementation, including content creation, retail coordination, and brand operation, largely enhancing the marketing operation efficiency. - Assisted the completion of daily marketing events, including report composition, product data compilation, media monitoring, communication with KOL and gifting process, etc. - Queried and processed data from sales performance and customer acquisition channels across stores in EXCEL, SQL and helped with the planning of sales promotion strategy for the products by analyzing historical sales data from comparable product lines

-Win-Chain Supply Chain Management Co. Ltd: Aggregated sourcing platform for Ali’s global perishables supply chain Form deep understanding of fresh food supply chain industry and its market dynamics in short period of time. -In charge of meeting with supplier and customers to analyze their needs. -Took part in product positioning and product planning. -Responsible for collecting market's feedback on the product.

Honors/Awards: College Honors Management, Accounting, and Economics Courses: Learn how to evaluate competition in the market and differentiate products to avoid price war and maximize profits.