YiXin Kwan

• Led regional digital marketing strategy and execution across APAC East Asia, supporting multiple markets including Singapore, Malaysia, Japan, Korea, and Southeast Asia. • Owned paid media planning and country-level budget allocation, with authority to increase or reduce spend based on performance within the total regional budget. • Served as the decision owner for campaign strategy and media mix, determining the use of Search, Performance Max, and Paid Social across Google and LinkedIn. • Acted as the primary coordination and approval point for regional campaign launches, aligning early with Marcom teams on annual and quarterly plans. • Managed and optimized multi-market paid media campaigns across Google Ads and LinkedIn Ads, ensuring alignment with regional business objectives. • Led the transition of paid media operations from agency-led to fully in-house, improving efficiency, control, and turnaround time. • Worked closely with Global Marketing teams for Meta (Facebook) advertising, defining objectives, ad copy, and creative direction to ensure global compliance and regional relevance. • Designed and managed email marketing and lead nurturing workflows using Eloqua, optimizing send timing, follow-up logic, and engagement performance. • Coordinated AEM landing page creation for new product launches, ensuring alignment with global standards and regional requirements. • Participated in regular global web, SEO, and marketing updates, documenting key insights and cascading relevant guidance to APAC Marcom teams. • Established standardized regional frameworks and quarterly performance reporting, presenting insights and recommendations to Web, Marcom, and APAC leadership teams.

• Spearheaded the creation of compelling online content across multiple platforms including Facebook, TikTok, Instagram, and Google Ads. • Designed and executed visually appealing digital campaigns to enhance Sothys' brand presence and engage a diverse audience. • Produced creative visuals and videos that effectively communicated the brand's essence and message. • Managed and implemented email marketing strategies using HubSpot, focusing on personalized content and audience segmentation. • Developed and executed seamless automation workflows for targeted email campaigns. • Played a key role in brainstorming and crafting personalized email subject lines to boost open rates and engagement. • Conceptualized and created engaging landing pages, optimizing for user experience and conversion rate, to support specific marketing campaigns and initiatives. • GA4 Analyzed audience responses and interactions (likes, comments, email opens) to refine and improve digital marketing strategies • Contributed to creating a dynamic and memorable online experience for Sothys' audience, leveraging technology and creativity. • Monitored and reported on the effectiveness of digital marketing campaigns, using data to guide future strategies. • Led and coordinated the 'Beauties Bounty' and B2B projects, overseeing cross-functional teams to deliver results-driven digital marketing solutions.

Taiwan Market Scaled > Engage • Spearheaded client campaigns in digital marketing, focusing on Google Ads, to enhance business growth and online visibility. • Provided personalized consultations, guiding clients through Google Ads campaign setup and optimization techniques. • Acted as a strategic advisor, customizing recommendations to align with clients' unique goals and objectives. • Assisted clients in maximizing advertising budgets through insightful discussions and upselling strategies for campaign enhancement. • Served as a data interpreter, explaining Google Analytics 4 and translating complex data into understandable insights for client decision-making. • Played a pivotal role as a strategic partner, aiding clients in navigating and mastering the intricacies of Google Ads and digital advertising strategies. • Continuously contributed to clients’ digital empowerment and growth, ensuring each consultation paved the way for their digital mastery.

President of Swimming Club Performer of CONCERT OF MUSIC PERFORMANCE CLUB