yi-shan wang

Japan's No. 2 and world's top 10 Advertising and Public Relation company Developed a niche market strategy by interacting with key members in New Business Development and Account Management, aiding the General Director in defining the agency's rebranding strategy and assessing target clients in European market Assisted in the trial run and commercialization of the digital tool “Social Catalogue”, an interactive web design aiming to increase targeted exposure and qualified traffic

Memory solutions supplier to Consumer Electronics applications, revenue US$279M in 2010 Elaborated and executed region specific go-to-market strategies including account profiling, communication planning, and sales tool creation, successfully seizing business opportunities and extending sales from 8 to 14 countries in 6 months Led a five member multi-functional team aiming to accelerate troubleshooting process, successfully convinced clients to render larger purchase share and boosting sales revenue to US$279M in 2010, an 150% increase over the previous year Compiled continuous market research on consumer electronics segment, providing insightful analysis on industry trend to senior management and suggesting new product development plan

World's top 20 manufacturer of DRAM module & Flash product for PC and server application; revenue US$24M in 2008 Developed and maintained a trusted advisor relationship with client purchaser and C-level executives by counsel them on key parts supply-demand forecast and procurement scheduling Drove continuous projects by working across all interfacing organizations including procurement, commercial, and R&D teams both in customers' side and in producers' side, ensuring timely delivery and rapid problem solving Generated repeat and referral business from current and new prospective clients, including distributor and direct account, through telephone, e-mail, and trade shows Negotiated pricing and contract terms for long-term relationships, managing sales cycles from discovery to deal execution

Program taught in French; major in English and Japanese; minor in Management

Activities and Societies: Director of Student Council Educational Affairs Committee

Focus on Marketing Strategy, Brand Management, Product Lifecycle Management, Change Management, Luxury Strategy Activities and Societies: Online marketing team for MBAT 2012 (biggest global MBA sports tournament uniting 13 business schools)