Yiran Xia

· Channel Expansion: Provided retail pharmacy expansion strategy for a pharma client’s diabetes portfolio via both primary (HCP interviews) and secondary research (guideline review, competitive landscape, etc) · Drug Pricing Strategy: Formulated value-based pricing for a breast cancer drug using cost analysis, competitor assessment and price-volume trade-offs to optimize drug uptake and profoitability · Drug Market Entry: Conducted market entry analysis for clients’ PhII blood pressure control drug, evaluating market needs, regulatory requirements, and competitor landscape to determine optimal launch timeline · Opportunity Assessment: Conducted opportunity assessment for medical device company in the liver disease area

· Market Research: Participated in market research across banking, real estate, and consumer goods sectors to assess market trends and identify investment opportunities · Financial Products & Services: Collaborated with sales team in securities trading, wealth management, and investment advisory services, offering tailored financial solutions for clients · Reporting and Communication: Delivered and presented 10+ slides on market trends, investment opportunities, and risk to encourage product purchases, leading to 70% of clients buying recommended products

· Client Management: Assessed clients’ needs and delivered personalised financial products and wealth management services recommendations, driving a 50% growth in customer acquisition · Regulatory Compliance Due Diligence: Conducted credit due diligence for large loan clients, ensuring accuracy and compliance with regulations to mitigate the bank’s credit risk · Cross-Department Collaboration: Collaborated with multiple departments to align client’s portfolios with overall bank strategies, enhancing service delivery and contributing to wealth management success

· Cofounded topic "LANGO Community" on social media Weibo with 615 participants and 1.352 million readings in one year, providing a communication platform for international students • Regularly recorded and desinged short videos of university application information, over 3,000 plays of each videos • Improved coopertion skills and leadership through producing paperworks as a team leader of a four-people-working-group

· Research: Authored a 1,000-word project proposal for a health research company, conducting market research using the 4P Marketing Model and STP theory, focused on public health initiatives and provided a preliminary financial forecast for potential stakeholders; · Wealth Management: Devised health budget allocation case studies tailored to individual health projects, ensuring optimal health programme planning and financial sustainability.

Microeconomics, Macroeconomics, Calculus, Econometrics, International Business & Strategic Management, Statistical Methods,