Yiorgos Spanoudis

Yiorgos Spanoudis

Founder & Strategic Lead @ Pagamio

About

I’m an experienced entrepreneur and founder with a proven track record across entertainment, technology, and commerce. Over the years, I’ve led large-scale international merchandise operations and live event retail projects across Southern Africa and Europe, reaching audiences of more than 120,000 people. Through TGMLIVE, I’ve delivered world-class event, retail, and licensing operations for global entertainment brands. With Pagamio, I’ve built one of Africa’s most advanced unified commerce infrastructures, powering payments, POS, wallets, and VAS across hospitality, events, and informal economies. Through Seedlr, I’m pioneering digital innovation in asset ownership, helping the next generation earn and grow fractionalised digital assets for their future. I’m passionate about turning ideas into operational, scalable businesses that create measurable impact. Skilled in strategy, product architecture, logistics, finance, technology, and commercial execution, I thrive in environments that require both creativity and discipline. My work focuses on building systems and startups that redefine how people connect, transact, and create value. If you’re working on something ambitious, whether in entertainment, fintech, or digital innovation, let’s connect. I’m always open to sharing insight, mentoring founders, and collaborating on ideas that have the power to shape industries and empower people.

Country

South Africa

City

Western Cape

Industry

Information Technology & Services

Skill

Digital Product Development, Go-to-Market Strategy, Creative Innovation, Artist Engagement, Startup Management, Event Logistics, Merchandise Operations, Artist Relations, Contract Negotiation, Blockchain Strategy, Fractional Investing, Fintech Innovation, Financial Inclusion, Strategic Leadership, Product Innovation, Commercial Negotiation, financial governance, Partnership Development, Payments, Digital Asset Management

Experience

Pagamio

Founder & Strategic Lead

Pagamio

LinkedIn
2023-1 - Present · 3 yrs 9 mos

South Africa

• Lead the vision, strategy, and execution of Pagamio, a unified commerce infrastructure powering payments, POS, VAS, wallets, and retail ecosystems across hospitality, events, & informal economies. • Oversee end-to-end product development of Pagamio’s modular suite, including POS, wallet infrastructure, StockLink (inventory), and vouchers & loyalty. • Drive strategic partnerships with major banks, fintechs, and distributors, establishing white-label and API licensing models for scalable B2B & B2B2C growth. • Architected a 17-module, API-driven ecosystem enabling seamless transactions, settlements, and loyalty management across merchants, distributors, & consumers. • Engineered the Partner, Pre-Funded, and Pagamio-Settled Models, enabling automated fund routing, partner-level reconciliation, and regulatory-grade compliance across multi-channel payments. • Implemented multi-aggregator redundancy to maximise uptime, ensure resilience, and improve commission margins across Value-Added Services and OEM hardware. • Delivered a multi-OEM SDK compatible with PAX, Ingenico, Sunmi, Verifone, Newland, and Nexgo terminals, eliminating vendor lock-in and reducing deployment timelines from months to days. • Designed dynamic commercial and revenue-share frameworks, including 70/30 VAS commissions and multi-model settlement options (T+1, Pre-Funded, Pagamio-Settled). • Built and lead a cross-functional team of engineers, architects, and business leads, fostering a culture of precision, accountability, and innovation. • Drove the verticalisation of Pagamio solutions for Hospitality, Events, Retail, Fintech, and Township Economies, each powered by a unified platform core. • Positioned Pagamio for international expansion across South Africa, the EU, the UK, and emerging African markets with scalable infrastructure and compliance-ready frameworks. • Established governance, risk, and performance systems that underpin sustainable growth, transparency, and investor confidence.

TGMLIVE

Founder and CEO

TGMLIVE

LinkedIn
2009-1 - Present · 17 yrs 9 mos

South Africa

• Lead the strategy, operations, and growth of TGMLIVE, a specialist event merchandise, licensing, and project management company operating across Southern Africa and Europe. • Oversee the conceptualisation, staffing, and execution of retail merchandise operations for concerts, festivals, and touring events with cumulative audiences exceeding 120,000 attendees. • Manage end-to-end event retail, including design, manufacturing, logistics, on-site sales, e-commerce fulfilment, and post-event reconciliation for international and regional entertainment brands. • Serve as a licensing and merchandise partner for major global entities such as Warner, Bravado, and Universal Music, ensuring compliance, royalty management, and brand integrity. • Built a manufacturing and export operation producing apparel and accessories for domestic and international markets, with production partnerships in Mauritius, South Africa, the EU, and the UK. • Developed retail infrastructure across point-of-sale systems, inventory tracking, and reporting, ensuring precision and accountability during live events. • Directed cross-functional teams in logistics, procurement, finance, and marketing to deliver high-volume, time-sensitive event merchandise operations. • Created Standard Operating Procedures (SOPs) for retail execution, cash-ups, stock control, and compliance across all projects. • Expanded TGMLIVE’s commercial footprint into manufacturing, licensing, and retail, positioning it as a trusted partner for international touring operations and brand activations. • During the pandemic, redirected TGMLIVE’s expertise toward building Pagamio, a fintech and commerce platform extending TGMLIVE’s capabilities into digital payments and retail technology. • Continue to position TGMLIVE as a leading event merchandise and licensing operator, delivering world-class execution, manufacturing excellence, and commercial innovation within the entertainment economy.

Seedlr

Founder and COO

Seedlr

LinkedIn
2021-4 - 2024-12 · 3 yrs 9 mos

South Africa

• Lead the creation and strategic direction of Seedlr, a digital time capsule for fractionalised and tokenised assets, designed to help the youth of today earn, hold, & grow real digital value for the future. • Built a compliant, secure, and scalable infrastructure for acquiring and storing fractional equities, cryptocurrencies, and other digital assets, designed in collaboration with leading South African & global fintech partners. • Developed Seedlr as a hybrid platform that bridges traditional finance and digital assets, ensuring safe custody, transparent growth, & future redemption aligned with financial regulations. • Pioneered the concept of future-value asset accumulation, enabling users, especially young people, to earn digital assets today & redeem them years later once they have appreciated in value. • Established strategic partnerships with regulated exchanges, fintech providers, and blockchain platforms to ensure transparent trading, custody, and portfolio tracking across asset classes. • Designed compliance-first architecture that meets both local and international regulatory frameworks for digital securities, safeguarding users and partner institutions. • Directed product design and technology development to create an intuitive, education-focused platform, teaching younger users the fundamentals of asset ownership, compounding, and financial discipline. • Oversaw the creation of a digital wallet and portfolio engine, supporting multi-asset deposits, fractional ownership, gifting, and inheritance pathways for long-term digital value retention. • Structured multi-generational investment logic, allowing families, schools, and corporates to allocate small-value digital assets into future growth vaults for children and youth beneficiaries. • Continue to position Seedlr as a pioneering digital asset vault and youth empowerment platform, redefining how future generations build wealth, security, and financial literacy in the evolving digital economy.

BUSQR

Managing Shareholder

BUSQR

2020-3 - 2020-8 · 6 mos

South Africa

BUSQR™ (pronounced bus-ker) transforms every live or online performance into an opportunity for audiences to show their support by contributing instantly with the snap of a code. Nominated for two categories at the Loeries Awards: 1. The Logo is The Product 2. One Word Says It All • During the height of COVID-19, I took the original concept from idea to market, overseeing the full product development, launch, and artist onboarding process. My role included: • Translating the concept into a functional platform that allowed musicians, entertainers, and creators to receive instant, contactless contributions during lockdown. • Leading brand positioning, go-to-market strategy, and partnership engagement with artist communities and media platforms. • Managing cross-functional coordination across design, development, compliance, and marketing to ensure a fast, compliant rollout under pandemic constraints. • Supporting artists in setting up their profiles and monetising their digital performances, helping to restore income streams for performers when live events were halted. Through this initiative, BUSQR™ became a symbol of digital resilience and creative innovation in the entertainment industry, empowering artists to perform, connect, and earn safely in a changing world.

Freeground Records

Bookings, Merchandiser & Tour Manager

Freeground Records

LinkedIn
2003-1 - 2008-12 · 6 yrs

City of Cape Town, Western Cape, South Africa

• Plan, coordinate, and manage artist and event tour logistics, including travel schedules, accommodation, crew movements, and show-day operations. • Handle artist and venue bookings, liaising with promoters, agents, and production teams to finalise contracts, performance schedules, and financial arrangements. • Oversee on-tour merchandise operations, including product planning, stock management, pricing, sales tracking, and cash reconciliation. • Manage merchandise design and production cycles, ensuring brand compliance, quality control, and timely delivery to each venue or retail location. • Supervise on-site sales teams during tours and festivals, coordinating setup, staffing, and inventory flow to maximise revenue and efficiency. • Develop and execute tour budgets, manage expenses, and ensure profitability across multiple tour stops. • Liaise with record labels, management teams, and license holders to secure merchandise rights, approvals, and royalty reporting. • Prepare post-tour reports detailing sales performance, stock variances, and financial reconciliations for stakeholders. • Ensure compliance with travel, customs, and tax regulations when transporting merchandise across regions or international borders. • Coordinate marketing and promotional tie-ins for merchandise and events, working with creative teams to align visuals and messaging. • Maintain supplier and vendor relationships, negotiating pricing, deliveries, and service levels to optimise tour and retail operations. • Provide on-ground leadership to crew members, vendors, and partners, ensuring smooth execution and professional representation of artists and brands.

Education

University of Cape Town

University of Cape Town

LinkedIn

Psychology

2003 - 2006 · 3 yrs

Yiorgos Spanoudis's Contact Information

Email

******@***.com

Phone

(**) *** ****

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