
Yintsung Chang
Senior Manager of Business Development
About
1. Professional Background: Solid experience and deep understanding on Business Development, Marketing Strategy, & Project Management for top 1 high-tech industries, including the projects which were the most profitable and first priority in the group. 2. Business Development: Initiated new markets, new product and new customer of equipment and software of intelligent manufacturing industries from scratch through analysis of market tend and prediction of industry requirement on fields of Industrial Internet of Things (IIoT), Lithium Battery, Liquid Crystal Display (LCD), & Enclosure Housing. 3. Marketing Strategy: Analyzed Niche Market from Macro Strategy (Circumstance, Company, Competitor, Customer) to Micro Tactics (Product, Price, Place, Promotion) with targeted Business Position. Besides, ensured strategic Pricing Competitiveness through aspects of Cost, Customer, and Competitors. 4. Project Management: Led cross-functional team with Schedule Planning, Resource Managing, and Cost Controlling to achieve business target from NPD/NPI to MP. 5. Educational Background: Double Master’s degrees, including Business Management (MBA, Fudan University) & Engineering Science (National Taipei University of Technology), both the leading academic rank in mainland China and Taiwan. 6. Personality & Competencies: Possessed reliable and proactive work ethic with analytical and organizational competencies.
China
Shanghai
Consumer Electronics
-
Experience

Senior Manager of Business Development
LEAD Intelligent Equipment
Wuxi, China
(LEAD Intelligent Equipment – World’s Top Intelligent Manufacturing Solution Corp. World’s largest on field of Lithium Battery Equipment; World’s leading on Electronic Hardware Equipment) - Business Development: Initiated new markets, new product and new customer of equipment and software of Intelligent Manufacturing industries from scratch through analysis of market tend and prediction of industry requirement on fields of Industrial Internet of Things (IIoT), Lithium Battery, Liquid Crystal Display (LCD), & Enclosure Housing. - Marketing Strategy with Pricing: Analyzed Niche Market from Macro Strategy (Circumstance, Company, Competitor, Customer) to Micro Tactics (Product, Price, Place, Promotion) with targeted Business Position. Besides, ensured strategic Pricing Competitiveness through aspects of Cost, Customer, and Competitors. - Marketing Channels: 1. Business Channels, including direct sales and indirect agent channels. 2. Promotion Materials, including company profile and product introduction of print-out, electronic & video version and new internet media. 3. Conference & Workshop, achieved accurate marketing and sales through the professional events hold. - Project Management: Coordinated cross-functional team to provide customers competitive solutions with managing resource and milestone, also maintained relationship with customers to achieve business target from NPD, NPI to MP.

BUC, Assistant Manager of Business Development with Program Management
JABIL
Chengdu, China
(Jabil: International Technology Group listed in USA Fortune 500) - Responsible for Enclosure Housing of Apple iPhone projects with leading and coordinating cross-functional team flexibly and timely within limited cost and resource to achieve planned business target from NPI, MP to EOL. - Drove project by schedule planning, resource managing, and cost controlling to enhance profit. - Successfully led the development of Air/Water Anti-Leakage functions for iPhone Housing, which was significant innovation, so that enhanced the BU revenue to a historical high and brought the BU more important projects in next year. - Internally, BU functional leader to collaborate with cross-functional team; - Externally, major window to customers’ manufacturing engineering, quality assurance, project management, procurement team (SBE, SME, SQE, EPM, GSM).

Assistant Manager of Engineering Program Management
SIMPLO Technology
Suzhou, China
(Simplo Technology: World's largest consumable lithium battery pack design & manufacturing corp.) - Responsible for programs of Lithium Battery Pack of Apple iPad/iPhone with being Engineering Project Manager to coordinate an engineering team (crossing design and manufacturing) to implement projects from NPI to MP - Internally, project leader as Engineering Project Manger to lead and manage the cross-functional engineering team for resource allocating and process design with development strategy, action-making and trouble-shooting - Externally, major window to customers’ project management, manufacturing engineering, product design, quality assurance, procurement team (EPM/PD/BEE/TPM/PQM/GSM) and collaborative vendors

Army Officer
Kinmen Defense Headquarters
Taiwan
Brigade Headquarters of Infantry Division in Kinmen

Project Assistant Researcher
Electro-Optical Engineering Institution of NTUT
Taiwan
Responsible for the study of fields of display and lighting. Published 4 journal papers, including one E.I. level paper. - Backlight Unit - Optical Film - Light Guide Panel - Flexible Display - Technology Management
Education
Yintsung Chang's Contact Information
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