Yintsung Chang

Yintsung Chang

Senior Manager of Business Development

About

1. Professional Background: Solid experience and deep understanding on Business Development, Marketing Strategy, & Project Management for top 1 high-tech industries, including the projects which were the most profitable and first priority in the group. 2. Business Development: Initiated new markets, new product and new customer of equipment and software of intelligent manufacturing industries from scratch through analysis of market tend and prediction of industry requirement on fields of Industrial Internet of Things (IIoT), Lithium Battery, Liquid Crystal Display (LCD), & Enclosure Housing. 3. Marketing Strategy: Analyzed Niche Market from Macro Strategy (Circumstance, Company, Competitor, Customer) to Micro Tactics (Product, Price, Place, Promotion) with targeted Business Position. Besides, ensured strategic Pricing Competitiveness through aspects of Cost, Customer, and Competitors. 4. Project Management: Led cross-functional team with Schedule Planning, Resource Managing, and Cost Controlling to achieve business target from NPD/NPI to MP. 5. Educational Background: Double Master’s degrees, including Business Management (MBA, Fudan University) & Engineering Science (National Taipei University of Technology), both the leading academic rank in mainland China and Taiwan. 6. Personality & Competencies: Possessed reliable and proactive work ethic with analytical and organizational competencies.

Country

China

City

Shanghai

Industry

Consumer Electronics

Skill

-

Experience

LEAD Intelligent Equipment

Senior Manager of Business Development

LEAD Intelligent Equipment

2017-7 - Present · 9 yrs 3 mos

Wuxi, China

(LEAD Intelligent Equipment – World’s Top Intelligent Manufacturing Solution Corp. World’s largest on field of Lithium Battery Equipment; World’s leading on Electronic Hardware Equipment) - Business Development: Initiated new markets, new product and new customer of equipment and software of Intelligent Manufacturing industries from scratch through analysis of market tend and prediction of industry requirement on fields of Industrial Internet of Things (IIoT), Lithium Battery, Liquid Crystal Display (LCD), & Enclosure Housing. - Marketing Strategy with Pricing: Analyzed Niche Market from Macro Strategy (Circumstance, Company, Competitor, Customer) to Micro Tactics (Product, Price, Place, Promotion) with targeted Business Position. Besides, ensured strategic Pricing Competitiveness through aspects of Cost, Customer, and Competitors. - Marketing Channels: 1. Business Channels, including direct sales and indirect agent channels. 2. Promotion Materials, including company profile and product introduction of print-out, electronic & video version and new internet media. 3. Conference & Workshop, achieved accurate marketing and sales through the professional events hold. - Project Management: Coordinated cross-functional team to provide customers competitive solutions with managing resource and milestone, also maintained relationship with customers to achieve business target from NPD, NPI to MP.

JABIL

BUC, Assistant Manager of Business Development with Program Management

JABIL

2015-2 - 2017-7 · 2 yrs 6 mos

Chengdu, China

(Jabil: International Technology Group listed in USA Fortune 500) - Responsible for Enclosure Housing of Apple iPhone projects with leading and coordinating cross-functional team flexibly and timely within limited cost and resource to achieve planned business target from NPI, MP to EOL. - Drove project by schedule planning, resource managing, and cost controlling to enhance profit. - Successfully led the development of Air/Water Anti-Leakage functions for iPhone Housing, which was significant innovation, so that enhanced the BU revenue to a historical high and brought the BU more important projects in next year. - Internally, BU functional leader to collaborate with cross-functional team; - Externally, major window to customers’ manufacturing engineering, quality assurance, project management, procurement team (SBE, SME, SQE, EPM, GSM).

SIMPLO Technology

Assistant Manager of Engineering Program Management

SIMPLO Technology

2012-9 - 2015-2 · 2 yrs 6 mos

Suzhou, China

(Simplo Technology: World's largest consumable lithium battery pack design & manufacturing corp.) - Responsible for programs of Lithium Battery Pack of Apple iPad/iPhone with being Engineering Project Manager to coordinate an engineering team (crossing design and manufacturing) to implement projects from NPI to MP - Internally, project leader as Engineering Project Manger to lead and manage the cross-functional engineering team for resource allocating and process design with development strategy, action-making and trouble-shooting - Externally, major window to customers’ project management, manufacturing engineering, product design, quality assurance, procurement team (EPM/PD/BEE/TPM/PQM/GSM) and collaborative vendors

Kinmen Defense Headquarters

Army Officer

Kinmen Defense Headquarters

2011-10 - 2012-9 · 1 yr

Taiwan

Brigade Headquarters of Infantry Division in Kinmen

Electro-Optical Engineering Institution of NTUT

Project Assistant Researcher

Electro-Optical Engineering Institution of NTUT

2008-9 - 2011-9 · 3 yrs 1 mo

Taiwan

Responsible for the study of fields of display and lighting. Published 4 journal papers, including one E.I. level paper. - Backlight Unit - Optical Film - Light Guide Panel - Flexible Display - Technology Management

Education

Fudan University

Fudan University

LinkedIn

Business Administration

2017 - 2020 · 3 yrs

Focus on Enterprise Competition Strategy & Marketing Business Strategy

National Taipei University of Technology

National Taipei University of Technology

LinkedIn

Electro-Optical Engineering Dept.

2007 - 2010 · 3 yrs

Major in Optical Design for Display Optics; Minor in Technology Management.

National Sun Yat-sen University

National Sun Yat-sen University

LinkedIn

Marine Environment and Engineering Dept.

National University of Kaohsiung

National University of Kaohsiung

LinkedIn

Electrical Engineering Dept.

Yintsung Chang's Contact Information

Email

******@***.com

Phone

(**) *** ****

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