Yin Fun Loke

• Built a RM25 million project pipeline by developing proposals for 15+ qualified solar PV projects across manufacturing and industrial facilities. • Conducted market research and industrial park mapping to identify emerging renewable energy demand and generate high-value leads within key industrial zones. • Engaged with technical decision makers eg Engineers, Operation Manager to understand energy consumption patterns, ROI expectations, and operational requirements, translating insights into tailored solar PV value propositions. • Engaged engineering teams to refine system design, financial modeling, and ROI analysis, ensuring technically optimized and commercially viable solar PV solutions. • Developed product presentations, commercial proposals, and internal sales processes to strengthen customer engagement and improve conversion effectiveness. • Created sales enablement materials and delivered onboarding training for new sales executives to improve product knowledge, technical understanding, and sales execution.

• Led Go-to-Market strategy and product launches for respirators, gloves and hard hats across APAC & India, including value proposition, pricing strategy and target segment selection, achieving 111% of AOP in 2022. • Generated customer insights (VOC) through engagement with distributors, sales teams and end-users across industrial and healthcare sectors to identify unmet needs and support new product innovation opportunities. • Collaborated with Quality, Regulatory and Commercial teams to secure product certifications and regulatory compliance (DOSH, SIRIM, FDA) across Malaysia, Thailand and the Philippines. • Developed regional channel expansion strategy, onboarding and training distributors across APACI while strengthening strategic channel partnerships. • Delivered sales enablement and demand generation initiatives, including product training, demonstration tools, market content creation aimed at Healthcare distributors • Delivered strategic product presentations at the ASEAN Channel Partners Virtual Conference, positioning solutions for Oil & Gas, Construction, Food & Beverage, and Mining markets to support partner enablement and pipeline growth.

A. Channel & Key Account Management • Developed and executed regional channel strategy, supporting 40+ distributors across Malaysia, Singapore, and Taiwan; expanded dealer network and implemented incentive programs. • Conducted product trainings, technical demonstrations, and consultative selling workshops to enhance distributor capability and product adoption. • Managed key accounts (Perodua, Petronas, Shell, Halliburton, Schlumberger, ExxonMobil contractors), driving competitor conversions through audits, cost optimization, demos, and end-user feedback. • Organized industry collaboration seminars with NIOSH, providing expert product recommendations for hand protection in food, oil & gas, and other sectors. B. Product & Portfolio Management Led new product introductions and adoption among major industrial and consumer accounts; achieved 45% sales growth over 2 years. • Optimized product portfolio by introducing higher-margin SKUs and rationalizing underperforming items, improving regional profitability. • Conducted market sizing, competitive analysis, and demand forecasting to guide portfolio expansion and launch strategy. C. Commercial & Operational Excellence • Partnered with Finance and Supply Chain to optimize pricing, delivery arrangements, and inventory management, increasing overall profit margins. • Managed working capital by streamlining stock replenishment, raw material planning, and sales forecasting. • Performed market intelligence, competitor benchmarking, and regional promotion planning to support sales campaigns and trade shows. Results: • FY11 sales in Malaysia & Singapore exceeded FY10 by 31% and surpassed budget by 22%. • Streamlined operations and product mix contributed to improved profit margins and stronger distributor engagement. • Promoted to Territory Sales Manager-Malaysia & Singapore in 2006