Yik Hun Lee

Vice President Partnership @ minden.ai

About

Business Leader & Brand Builder with 20 years of proven track record across ASIA. Led regional and local teams in P&G Beauty care & Men's Grooming based out of Malaysia, Singapore, Thailand and China. Proven Grocery Retail Marketing experience in Indonesia, Malaysia, Cambodia & Singapore executing DFI Retailgroup’s multi format retail transformation.

Country

Singapore

City

Singapore

Industry

Computer Software

Skill

FMCG, Marketing Strategy, Customer Insight, Management, Business Strategy, Brand Management, Consumer Products, Competitive Analysis, Marketing Management, Cross-functional Team Leadership, Market Research, Marketing Communications, Strategy, Marketing, Digital Marketing

Experience

Vice President Partnership

minden.ai

2024-5 - Present · 2 yrs 5 mos

Singapore

Marketing Director Food South East Asia

DFI Retail Group

2020-7 - 2024-2 · 3 yrs 8 mos

Singapore

Marketing Director for Total Food (Upscale, Mass & Express) responsible for end to end design and delivery for Dairy Farm Food Retail in South East Asia. Led the development and execution of the Giant Brand Transformation, upscale renewal (CS Fresh) and Meadows Own Brand rollout in South East Asia.

Marketing Director - Banner Marketing Food South East Asia

DFI Retail Group

2020-1 - 2020-7 · 7 mos

Regional Marketing Director for Food (Upscale and Mass Food Retail) responsible for defining and building mid-long term strategy on Banner Equity, Own Brand and Marketing Programs for Dairy Farm.

Marketing Advisor

PT DFI Retail Nusantara Tbk

2019-1 - 2020-1 · 1 yr 1 mo

Greater Jakarta Area, Indonesia

Leading the transformation of Marketing and Brand Function for The Food Business of Hero and Giant Retail Business in Indonesia.

Senior Brand Director

Procter & Gamble

2017-7 - 2018-7 · 1 yr 1 mo

Guangzhou, Guangdong, China

Defining & Operationalising Differentiation Strategy for P&G China across categories and channels.

Gillette China Brand Leader

Procter & Gamble

2014-5 - 2017-7 · 3 yrs 3 mos

Shanghai City, China

Brand Leader for Gillette China (Band 4, promoted in role 1st April 2016), Responsible for Total Gillette in China. Local Design & Delivery Brand Manager for Gillette China (2014 May - 2016 Mar). Responsible for Local Delivery for Gillette Fusion, Proglide, Mach 3 & Venus. Achieved year-on-year record Top & Bottom Line growth for Gillette China.

Regional Brand Manager

Procter & Gamble

2011-7 - 2014-6 · 3 yrs

Singapore

Regional Brand Manager for Fusion Proglide, Venus & Shave Prep ASEAN ANZ JP KR Regional Business Unit (2011-2014). Led the development for Gillette ‘Flexball’ launch in the region and the launch of Venus into India.

Local Delivery Brand Manager

Procter & Gamble

2009-7 - 2011-6 · 2 yrs

Bangkok

Local Delivery Brand Manager Gillette & Oral B ASEAN ( Thailand, Indonesia, Vietnam, Malaysia & Singapore). Turned around a declining business to deliver back to back double digit top line growth.

Assistant Brand Manager

Procter & Gamble

2007-1 - 2009-6 · 2 yrs 6 mos

Singapore

Assistant Brand Manager responsible for regional design and delivery for Head & Shoulders AAIJK. Led the relaunch of H&S into Vietnam and Indonesia. Promoted at the end of assignment to Brand Manager.

Assistant Brand Manager

Procter & Gamble

2004-9 - 2006-12 · 2 yrs 4 mos

Selangor, Malaysia

Assistant Brand Manager for Beauty Care category in Malaysia, responsible for Head & Shoulders, SK-II and Wella. Led the relaunch of H&S in Malaysia achieving first ever double digit share.