Yifei Cai

Guided a high-impact influencer campaign for Shein, securing 35 elite creators from a vetted pool of 200+ candidates and delivering 20+ original content pieces that generated over 80,000 views and 7,000 likes on top-performing video. • Led U.S. go-to-market for a new outdoor brand, defining USP and channels through deep competitor analysis. • Managed the end-to-end UGC process and create the complete content strategy for two YouTube channels.

Collected customer and flight data from company database, and utilized Tableau, SQL to conduct data analysis Examined flight running condition of various flight routes, including costs, revenues and passenger-to-flight ratio within six months and assessed the performance of these flight routes Conducted market research of the air flight industry in China to inform Company’s long-term marketing plans

Assist in exploring and spotting potential demand for the company’s derivatives and services, and envision the development trend of future products according to market changes Helped to complete logistics industry survey to support pricing management, customer management, sales behavior management, etc. Responsible for the creation and implementation of promotional posters to increase customer engagement via WeChat

Conducted thorough market research of the make-up industry in China, including marketing strategies of major manufacturers, current industry landscape and future trends, and relevant regulatory policies Gathered, analyzed, and visualized data to draw insights, and helped make investment decisions by using a mix of quantitative and qualitative approaches