Yifan Zhang

• Change Agent in Neuroscience, Partner with our People and Ecosystem Players to Advance Brain Health • Lead Lundbeck China's Mainland and HongKong Operations as Managing Director • Build Capabilities and Culture Enabling the Organization to Transform and Become a Focused Innovator • Focus on Maximizing Current Product Portfolio in Psychiatry (Depression & Schizophrenia), Neuro-Specialties (Parkinson, Alzheimer, Migraine), While Expanding into New Neuro-Rare Diseases (Multiple System Atrophy, Developmental Epileptic Encephalopathy) including Critical Market Development Endeavours for Underdeveloped Therapeutic Areas. • Manage Both In-House Field Force and External Contract Sales Organization for Maximum Reach and Efficiency • Apply Fit-for-Purpose, Different Go-to-Market Business Models to Address the Needs and Characteristics of Different Therapeutic Areas and Customers • Strengthen Organization's Skills in New Channels: Internet Hospitals, Home Delivery, Retail Pharmacies, DTP Pharmacies, AI Application to Frontline, Digital Transformation • Build a Highly Engaged Workforce and Leadership Team Geared Towards Future Growth and Ambition

• Build and Lead Obesity Business Unit from Ground Up for Region China, P&L Responsible, Launching Company’s Strategic Obesity Medication Brand Wegovy® (Semaglutide) • Manage Marketing, Sales, New Channels, Branding, Patient Engagements, Innovative Business Models, Market Development within the Business Unit • Develop Obesity Portfolio Strategy, Brand Strategy, Commercial, Go-to-Market Strategy • Responsible for Effectively Launching New Generation Anti-Obesity Medications, and Lifecycle Mgmt • Build a Highly Engaged, High-Performing, Cohesive Team with Diverse Talents, Thoughts and Capabilities • Future New Product Launch Planning & Portfolio Optimization

• Act as Interim National Sales Head of GLP-1 Diabetes Unit, Managing Commercialization of Company’s Key Diabetes Brand Ozempic® (Semaglutide) and Victoza® (Liraglutide) • Lead Yearly Business Planning Process for the Regions • P&L Responsible including Sales Target Achievement, Field Force Planning and Investment Expenditure • Sales Management and Downstream Supply Flow Management • Commercial Effectiveness and Performance Management • Build Future NN Expansion Strategy for Other Serious Chronic Diseases

• Responsible for Marketing, Market Access, Pricing, Public Affairs and External Communication for the Entire Novo Nordisk Affiliate's Product Portfolio and Therapy Areas: Diabetes, Obesity, Hemophilia, and Growth Hormone Deficiency (Responsible for 15 in-market brands and 6 new product launches) • Lead New Product Planning and Drive Launch Excellence • Lead New Product Launches' Cross Functional Collaboration, Go-To-Market-Strategy, Portfolio Strategy & Management, and Maximize Brand/Segment/Franchise/Portfolio Value • Market Development and Market Policy Shaping Initiatives for Diabetes, Rare Disease, Obesity Therapy Areas (Market, Competition, and Reimbursement Policy) • Commercial Effectiveness and Performance Management • Build Future NN Expansion Strategy for Other Serious Chronic Diseases • Strategic Communication with Other Affiliates, Regional Office, International Operations and HQ • Also Responsible for a Separate Obesity Commercial Unit Including Both Sales & Marketing Team

• Day-to-Day Leadership Responsibilities for the Saxenda® Global Brand Team • Develop Brand Global Commercial Strategy and Tactical Plan • Set Direction, Ambition, Guidance and Priorities for Further Brand Expansion • Manage Launches Globally & Affiliate Support (Launched Saxenda® in 40 Markets, Currently World's Biggest Anti-Obesity Medication Brand by Value) • Global Sales Tracking and Analyses • Lead and Evolve Creative Global Brand Campaign and Promotional Mix • Create and Optimize Brand Global Promotional Materials and Sales Training Platform • Drive Brand Commercial Effectiveness Framework, Segmentation, Call Plan Evolution • Brand Tactical Execution and Life Cycle Management • Drive Global Core Brand Team Governance and Meeting Agenda

• Brand Lead Driving Creative Brand Campaign Development & Core Promotional Story • Develop Brand Commercial Strategy & Market Expansion Strategy • Create and Evolve Brand Global Promotional Materials, HCP and Patient Tactics • Establish Brand Sales Training Platform, Sales Tools, KPI Tracking • Drive Pre-Launch Preparations, Post-Launch Evaluations and Affiliate Support • Lead Brand's Label Update and Brand Life Cycle Management • Management Reporting, Market Research and Insights Project • Represent Brand in International Congresses and Round Table Discussions

• New Product Global Launch • Development of 5-Year Market Shaping Strategy and Initiatives • Launch of Global Disease Education Platform and Campaign • Global Market Development Dashboard and Progress Tracking • Lead Unbranded Digital Strategy and Execution, incl. Web Platform Launch, Media Buying, Online Communication • Planning and Execution of Major Commercial Projects • Drive Market Development Research & Insights Project • Develop Disease Chronic Care Model - Standard of Care for HCPs and Patients • Affiliate Roll-Out Support

• Executive Support to Senior Vice President • Develop Global People Strategy and Yearly Business Plan • Management and Prioritisation of SVP Area Project Pool Funding • Project Portfolio Management Across SVP Area; Global P&O Analysis • Manage People Process Ownership Project – Process and Governance Optimization for Global HR Organisation • Corporate Balanced Scorecard P&O KPIs • Senior Management and Board Meetings • Manage HR Service Offshoring Project (HQ to Global Shared Service Centre - Bangalore)

• Financial Planning, Reporting & Business Reviews • Project Manage Key Investment Projects for Production Capacity Expansion • Executive Support to Corporate Vice President • Area Portfolio Strategy; Functional & Process Optimization • Deliverables to Global Finance Board and Product Supply Management • Organizer of Cross-Support Area 'Business Support Network' • Driver of Performance Management Cycle: Balanced Scorecard, Management Meetings, Performance Board Meetings, Corporate Reporting

A Two-Year Talent Development/Management Trainee Programme Recruited by the Novo Nordisk Danish Headquarters. Rotated in 3 Different Functions of the Company Value Chain. Certified cLEAN® 2 Star Project Manager. 3rd Rotation (8 months) Device & Supply Chain Mgmt, Product Supply, Denmark • Project Manager, Optimize Quality Management Processes & Organization • Enhance Quality Functions’ Efficiency, Improve Stakeholder Satisfaction • Address Quality Mgmt Issues & Performance Board; Business Support to Quality-CVP 2nd Rotation (8 months) NN Production SAS Chartres, Product Supply, France • Logistics ‘Flow’ Project Manager; Focus on cLEAN® and Continuous Improvement • Supply Chain Planning; Optimize & Synchronize Production & Distribution Flow • Reduce Inventory & Lead-time; Roll out ‘Flow’ Initiatives to NN Affiliates 1st Rotation (8 months) Business Support, Regulatory Affairs HQ, Denmark • Improve Regulatory Submission & Approval Processes for Affiliates • Reduce ‘Regulatory Change Request’ Lead-time & Backlogs • Regulatory Intelligence: Analyse & Benchmark Pharma-Industry Trends

• Supply chain integration & management • Corporate social responsibility • Corporate values & code of conduct