Yifan Shi
Mid-weight UX/UI designer @ KAI Consulting
About
I'm a UX/UI Designer with a strong curiosity for FinTech (ACCA certified)and a mission to bridge the gap between design, finance, and technology. Over the past year, I’ve been working on a B2B financial platform, where I’ve not only designed for usability—but also for **scalability, clarity, and business value. Here’s what I’ve been driving: ✨ Built and maintained a scalable design system from scratch 🔄 Led the creation and optimisation of complex user flows for financial operations 🤝 Collaborated daily with frontend, backend, and QA teams, mastering cross-functional communication 🧠 Acted as a design voice in product strategy discussions, bringing user perspective into every stage On top of my design experience, I’m now an ACCA Certified Professional 📘—a milestone that deepens my understanding of financial logic, risk, compliance, and business structure. It allows me to not just design beautiful interfaces, but to craft **intelligent, trustworthy financial experiences grounded in real-world knowledge. What makes me different is my ability to translate complexity into clarity—whether it's a multi-step workflow, a regulation-heavy system, or a stakeholder conversation. I'm passionate about shaping the future of financial tools that people can actually understand and trust. As a designer with both creative and analytical tools in my toolkit, I’m excited to keep pushing boundaries as a FinTech designer—where design meets data, meets business.
United Kingdom
London
Design
Digital Strategy, UIX, featutre, UI, User Journeys, Mobile Applications, Creativity and Innovation, Sustainability, Collaborative Problem Solving, User Analysis, User Experience Design , User-centered Design, User Experience (UX), User Interface Prototyping, High-Fidelity, Information Architecture, Wireframing, Agile Methodologies, Design psychology, Presenation skills
Experience
Mid-weight UX/UI designer
KAI Consulting
UX/UI engineer
KAI Consulting
London, England, United Kingdom
UX Designer
TPXimpact | B Corp™
Loughborough, England, United Kingdom
In a collaborative project between Loughborough University and TPX company, I lead a team focused on reducing campus waste by 30% before 2025. My responsibilities revolve around user research data analysis, spearheading exploration into app functions based on in-depth research, and aligning these findings with UX design strategies. This involves understanding user needs, shaping intuitive user interfaces, and ensuring the app promotes sustainable practices in waste management on campus.
UX Designer
GenGame Ltd
Loughborough, England, United Kingdom
As part of our collaboration with GenGame Company to promote smart meter usage in UK households, my primary responsibility was leading the user research and feature definition phase. I meticulously analyzed user data and crafted responsive features within the six-week project duration. The core focus of our project was to develop a mobile app aimed at seamlessly integrating smart meters into households. My role involved ensuring that the app's design and features encouraged engagement from all family members, fostering effective energy-saving practices within homes.
User Experience Designer
well design company
China
In this Company, I focused on designing mobile applications. I designed the end-to-end service flow for the project. Designing and enhance user flow. Doing usability tests with +10 users. Communication with related product managers and stakeholders. Analysed +3 direct competitors. Designed a complete UI Kit based on visual identity.
User Experience Designer
Huazhong University of Science and Technology
China
In China's top 10 universities, I was a UX designer with a focus on the students' study experience. Conducting empathetical student-centred design. Managed design process by following design principles. Completed projects effectively in an agile environment with tight deadlines. Using psychological theories to sharpen design solutions. Presenting design decisions to multiple stakeholders.
Software Engineer
TDEC Group
China
At TDEC group, I held the position of Software Engineer with a primary focus on designing and developing 3D building models. During my tenure, I actively contributed to the success of the projects by taking on various responsibilities. Effective communication with product managers and stakeholders from various background Conducted in-depth analyses of 4+ direct competitors in our industry. Reporting progress on behalf of the Chinese company to the head office
Education
Loughborough University
user experience design
Loughborough University
Construction Management
Anglia Ruskin University
Construction Management
East China Jiaotong University
Construction Management
Yifan Shi's Contact Information
Phone
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