Yide Liu

Head of Domestic Novel Operation @ Beijing Dianzhong Technology Co., Ltd

About

With a decade of experience in global e-commerce, I empower businesses to achieve sustainable growth through user-centric product strategies and data-driven execution. My expertise spans: 🔹 Growth & Conversion: Led initiatives that transformed static user journeys into dynamic, AI-powered experiences, significantly boosting engagement and order volume. Built industry-leading operational systems (e.g., automated order routing) to maximize efficiency across Southeast Asian markets. 🔹 Technical-Product Leadership: Bridge product vision with engineering execution, solving complex challenges from checkout optimization to supply chain scalability. Leverage SQL, Python, and A/B testing to align solutions with business KPIs. 🔹 Global Collaboration: Managed cross-functional teams across 6 markets, delivering localized solutions for 10M+ users. Fluent in English and Mandarin, adept at aligning stakeholders from engineers to C-suite. Let’s connect to discuss how to turn user insights into scalable growth!

Country

China

City

Beijing

Industry

Computer Software

Skill

人才管理, 软件产品管理, 产品运营, 沟通交流, 产品策略, 分析技能, 产品路线图规划, 团队管理, 跨职能团队领导力, 团队合作, 问题解决, 领导力, 产品管理, 团队领导力, 项目管理, Microsoft Office, 社交媒体, 管理人员, JavaScript, 数据分析

Experience

Head of Domestic Novel Operation

Beijing Dianzhong Technology Co., Ltd

2026-3 - Present · 6 mos

Head of Author Eco-system

Beijing Dianzhong Technology Co., Ltd

2026-1 - Present · 8 mos

Beijing, China

Head of oversea novel business

Beijing Dianzhong Technology Co., Ltd

2025-5 - 2026-2 · 10 mos

Beijing, China

In charge with oversea novel business.

Head of Business

Webfic

2025-5 - 2026-2 · 10 mos

Assistant Manager, Digital Product

Shopee

2021-1 - 2025-4 · 4 yrs 4 mos

Shenzhen, Guangdong, China

As the Product Lead for Shopee's lifestyle e-commerce platform, I oversee product management with a focus on user growth strategies, order fulfillment, and supplier management. Leading a team of five, I set clear goals, drive efficient product design and delivery, and prioritize the growth and development of my team members. By leveraging deep user insights, cross-functional collaboration, and continuous innovation, I have successfully enhanced platform user experience and operational efficiency, contributing significantly to the sustained growth and success of Shopee's lifestyle services business.

Senior Associate, Product Management

Shopee

2018-12 - 2020-12 · 2 yrs 1 mo

Led Order Fulfillment and Supplier Management for Shopee's Lifestyle E-commerce division, overseeing goal-setting and product feature planning for key business modules. Collaborated closely with user-facing product teams to enhance the overall platform experience, ensuring that functional improvements aligned with user satisfaction and operational efficiency

Senior Product Manager

Tencent

2014-7 - 2018-11 · 4 yrs 5 mos

Shenzhen, Guangdong, China

Responsible for product planning and operations in the virtual e-commerce supply chain, focusing on end-to-end product lifecycle management—from requirement analysis and design planning to execution—to enhance supply chain efficiency and user experience. Led the design, operations, and project management of several complex products, including cross-functional communication, resource coordination, and timeline control. Through innovative feature design and refined operations, successfully improved product market adaptability and user satisfaction, strengthening the competitiveness of the virtual e-commerce supply chain in the market.