Yianno Koumi

Head of Commercial & Technology at Love Joe’s, one of the UK’s leading food service distributors. I lead the business intelligence and technology function alongside the full commercial operation, sales, marketing, commercial operations, pricing, and analytics across a £34m revenue base. My focus is using technology and data to make the business smarter. That means building the BI capability, systems architecture, and reporting infrastructure that turns information into better commercial decisions. When you own both the data and the commercial function, you can close the gap between insight and action. On the commercial side, my team of 30 covers national accounts, field sales, internal sales, customer service, commercial operations, and marketing across education, healthcare, B&I, wholesale, and independent food service channels. Right now I’m leading a commercial organisation redesign. We outgrew our structure — key people carrying impossible workloads, gaps in critical functions, strategic risks going unmanaged. So we’re fixing it properly. New leadership roles, new analytical capability, and a structure built for what comes next. My approach is straightforward: good data, clear accountability, honest conversations, and the right people in the right seats. Everything else follows from that