Yi Zhang

- Own end-to-end lifecycle of physical consumer products across Amazon, BestBuy, Walmart, Shopify, Temu - Lead 0→1 product launches: product selection, feature definition, pricing, packaging, compliance, and platform readiness - Drive product strategy decisions informed by marketplace data, customer behavior, and competitive landscape - Partner cross-functionally with design, supply chain, logistics, and marketing to execute scalable launches

- Promoted to intern team leader within the first month of the internship. Assisted consultants with assigning tasks, monitoring and controlling the progress and quality of team members' tasks, collecting task results, organizing and conducting team meetings, and presenting the results. - Published an article on Mercer's (China) public platform that analyzed and compared the differences and recent changes in sales models between traditional dealerships and new energy vehicles, which received over 1000 views and contributed to the success of an offline roundtable event that was held in the same month by attracting hundreds of attendees. - Contributed to the completion of core project research, drafted survey questionnaires, collected and verified customer data, and conducted job matching activities. - Assisted consultants with project background setting up, salary structure review, job market research, market information collection and summary, data verification and analysis, and project presentations.

Lead dancer and organizer of performing shows on stage/ Backup Dancers for celebrities/ Number of students I have taught are more than 1500, aged from 5 to 50 years old.

- Researched, analyzed, and reviewed trends on the current beauty industry. Designed social media content and visuals to contribute increased views of store home pages and effective traffic generation, with a proven ability to increase sales through effective inventory management and digital marketing strategies. - Handled inquiries and sales for in-store, online, and phone-calling customers to a total of over $700 in revenue a day. Tailored different communication methods to meet sale objective and address consumer concerns to ensure customer satisfaction. - Actively expanded and maintained relationships with new and existing customers and achieved over 50% of sales through repeat business with existing clients.

- Shortlisted experienced and campus candidates in digital marketing and creative design based on company values and position requirements. Scheduled interviews for over 100 candidates with the interview to hire ratio at 3:1. - Analyzed and prepared logistics to coordinate a smooth in-person onboarding process with event planning skill, which received positive feedback of the score of 4.5 out of 5. - Organized and updated hundreds of employee and candidate records through company-wide internal digital and hardcopy system according to the company’s unique organizational record management guidelines. - Planned several meetings and facilitated the brainstorming process on company website revamp. Using project management skill to plan and track goals, timeline and FTEs to ensure on-time project delivery. Received positive feedback on improvements with website traffic.

Related Courses: Strategic Human Resource Management, Industrial Relations, Economics of Labor and Human Resources, Law in the Workplace, Organizational Behavior, Negotiation Skills