Yi Wang

Europe Sales Director @ Rockbros Sport GmbH

About

engineering, media, and entrepreneurship, currently living and working in Germany since 2019. With over two decades of experience across multiple industries, I bring a unique combination of technical expertise, editorial proficiency, and business acumen to every role. Career Highlights • Electronic Engineer (1995–2008): Specialized in domestic electrical appliances, metro signaling equipment, and IT products, developing a strong foundation in problem-solving and technology integration. • Bicycle Magazine Editor (2002–2008): Provided in-depth industry insights, editorial content, and reviews for a leading cycling publication. • Founder & Owner of FULUNCYCLES Bike Shop, Beijing (Since 2002): Successfully built and managed a thriving bicycle shop, specializing in high-quality products and exceptional customer service, with a focus on bike fitting and repairs. • Certified Bike Fitter (Since 2013): Accredited by Retül, with expertise in performing over 1,000 dynamic bike fittings, enhancing rider performance and comfort through precision adjustments. Skills & Expertise • Multilingual proficiency in Chinese, English, and German. • Extensive experience in bicycle assembly, repair, and advanced fitting techniques. • Strong background in engineering principles and technical solutions. • Proven editorial and content creation skills in cycling media. • Entrepreneurial experience with a focus on customer service and business development. Current Focus Leveraging my technical expertise, media experience, and entrepreneurial skills to create value in the cycling industry in Germany, while continuing to deliver professional-grade bike fitting services.

Country

Germany

City

Heidelberg

Industry

Retail

Skill

B2B 营销战略, 自行车维修, 自行车赛事解说, 企业标准, ISO 9001 标准, 电路板焊接, 印刷电路板设计, Bike Fitting, 车店运营, 硬件开发, 电子产品设计, 电路设计, 硬件解决方案, 自行车维修间, 零售, 零售销售, 店铺管理

Experience

Europe Sales Director

Rockbros Sport GmbH

2025-11 - Present · 11 mos

Heidelberg, Germany

Responsible for ROCKBROS offline B2B operations in Europe, including managing the Heidelberg store, overseeing social media, building the company's European sales network, participating in trade shows, and expanding business channels (offline stores, online platforms, wholesalers, manufacturers, and brand partners).

Business Owner

FULUNCYCLES

2008-7 - Present · 18 yrs 3 mos

Beijing

Founded the Rotary Cycling website and established the Rotary Cycling Shop. Collaborated with the French Embassy on the 2003 Tour de France Centennial celebrations. Provided commentary on cycling events across various media platforms including online and television. Launched China's first cycling sports magazine and assisted in proofreading the Chinese edition of Bike Fit. Serves as agent for Italian bicycle brands and German bicycle accessory brands. Currently serves as the exclusive agent for the Italian ID Match Bike Fitting system in Mainland China, Hong Kong, and Macau, and as the China agent for brands including Ciclibarco, Pedemonte, and Pegoretti.

Bicycle Mechanic

Antrieb-E GmbH

2022-11 - 2025-10 · 3 yrs

Erftstadt, Germany

Full-service bicycle repair, e-bike diagnostics and maintenance, customer repair estimates, leasing repairs, and insurance claim processing.

General Manager

Golden Triangle International GmbH

2019-7 - 2022-10 · 3 yrs 4 mos

Germany NRW

International Trade in Bicycles and Accessories

Cycling Journalist and editor from mainland China

台湾轮彦公司

2003-5 - 2008-8 · 5 yrs 4 mos

中国北京市

Covering cycling-related topics, photographing and reporting on professional and amateur cycling events, including the Tour of China, Tour of Beijing, Shimano Cycling Festival, and Extreme Sports Festival.

Hardware Department and Production Department Manager

Beijing ShenXun Company

2007-6 - 2008-6 · 1 yr 1 mo

Beijing

Product Development of Vehicle Travel Recorders (for Buses, Transport Vehicles, and Tourist Coaches) and Full-Process Management of 3C Certification

Metro Communication Signal Engineer

北京大成通号轨道交通设备有限公司

2006-9 - 2007-6 · 10 mos

Beijing

Tianjin New Metro Line Driver Display Unit Integration. Participated in the entire ISO 9001 certification process for the company. Compiled corporate standards.

Hardware Design Engineer

Beijing Founder Oder Company,

1999-10 - 2006-9 · 7 yrs

Beijing

IT product design (including Intel 386-based link encryption devices, bank teller authentication devices, and dynamic password cards). R&D, on-site factory production management.

Metro Communications Signal Engineer

Beijing New City Metro Communication & Signaling Co., Ltd.

1998-10 - 1999-10 · 1 yr 1 mo

Beijing

Maintenance and on-site testing of communication equipment for Beijing Subway Lines 1 and 2, as well as domestic production collaboration with Westinghouse Electric Company UK. Translated extensive signal equipment documentation and personally soldered subway communication signal equipment circuit boards, earning recognition from Westinghouse UK experts.

Hardware Design Department Manager

北京大恒创新技术有限公司

1995-7 - 1998-10 · 3 yrs 4 mos

Beijing

Circuit design, collaborating with production workshops, manufacturer on-site testing Blue Chrysanthemum washing machine, Haier washing machine mechanical programming conversion to microcontroller design and development, Peony television digital design