Yi-Ting Liu
AP Business Planner @ Optoma Technology
About
6+ years experience’ in planning position, including product roadmap management, cost analysis and demand forecasting, driving business solutions. Specialties: Market analysis, Data Analysis, P/L management, Demand Forecasting, Strategy Planning
Taiwan
Taipei–Keelung Metropolitan area
Consumer Electronics
Product Road Mapping, Strategic Roadmaps, Product marketing, 產品行銷, 定位, Microsoft Power BI, Data Analysis, Business Analysis, Visual Basic for Applications (VBA), Statistics, Operations Management, 產品管理, 專案管理, 存貨管理, Project Management, Product Management, Strategic Planning, After Sales, Reverse Logistics, Generative AI Tools
Experience

AP Business Planner
台灣 臺北市 台北
Responsible for managing home and business segment projectors, driving margin and revenue growth through market analysis, pricing strategy, cost evaluation, and cross-functional collaboration with marketing, sales, and supply chain teams. • Managed product roadmaps for both home and business projectors in the Asia Pacific (AP) region. • Conducted market analysis to assess the positioning of new proposals in the AP roadmaps, evaluating market needs and competitor performance. • Developed strategic plans, including pricing structures, regional launch strategies, and product transition plans. • Defined key selling points for products and delivered them to the market through official product pages, sales kits, and launch events.

Channel Marketing (business management)
Dedicated to driving revenue and margin growth within my product line responsibly. • Oversaw P&L and revenue objectives, achieving increased market share and growth in the Asian region. • Led the Elgato streaming products market in Asia and the Corsair gaming peripherals market in China, successfully expanding revenue and margin while gaining market share. • Conducted comprehensive market and competitor analyses, identifying growth opportunities and insights in the Asian market and offering product recommendations to headquarter as future product plan. • Developed strategic plans encompassing pricing structures, channel promotions, supply and demand forecasting, and channel launch strategies to drive sales and meet margin targets. • Managed FG allocation and closely monitored channel stock and POS sales to ensure optimal inventory levels, preventing overstock situations and maximizing sales.

Service Planner Lead
Taipei City, Taiwan
In charge of operation management, inventory management, material cost control for the global service parts sell planning with the service life cycle at least 3 to 5 years. ✔ Lead a team of 3 planners setting plans to increase the ROA to 20% (2019 June) from -25% (2018), such as freight analysis, excess inventory controlling, MOQ rule setting, and warehouse fee monitoring.

Service Planner
Taiwan
Responsible for model building, demand forecasting, business strategy, inventory management, material cost control, and data analysis. The product scope covers 2500+ stock keeping units (model) with service lifecycle planning from 3 to 5 years. ✔ Demand forecasting and analyzing • Innovated Planning method to predict the future demand, reached 98% fulfillment rate and decreased inventory level by 60% • Increased more than 16 million NTD per month reasonable revenue from customers through analyzing cost and billing structure then set RTV strategy. • Reduced inventory level from 420 NTD million to 180 million NTD in 1 year.
Education
Yi-Ting Liu's Contact Information
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