Yi Chuan ZHANG

• Led TikTok operations for the U.S. and Southeast Asia: Built and managed local teams, developing end-to-end short-video and livestream strategies. Expanded influencer networks, launched best-selling products in Southeast Asia, and incubated five U.S. accounts featuring eight high-potential home-living items, boosting regional content and sales performance. • Drove global affiliate growth: Optimized platform operations and secured partnerships with CJ, Rakuten, and other top networks. Onboarded 130+ publishers across Europe and North America, generating $800K+ in sales and $500K+ in commissions, significantly enhancing global market influence. • Managed overseas influencer programs for proprietary e-commerce app: Promoted Fanli Technology’s North American business, developing 50K+ influencer resources and delivering 300+ content pieces across multiple categories. Streamlined influencer incentives and workflows, increasing new-user acquisition from 8K to 15K and improving conversion by 40%.

Team Management & KOL Strategy Led a 6-person team to develop KOL collaboration plans for A to S-tier campaigns. Identified and built relationships with high-quality influencers in the US and Europe, using analytics tools to evaluate performance and optimize long-term partnerships. Partnership & Agency Relations Established and maintained long-term collaborations with top-tier, mid-tier, PGC, and UGC creators, as well as premium agencies. Managed outreach, negotiation, content ideation, and ongoing relationship management. Cross-Functional Campaign Leadership Coordinated with brand and cross-functional teams (Creative, Advertising, CRM, PR, Social, Sales) to execute product launch and seasonal campaigns. Managed KOL budgets, timelines, and team task allocation to meet sales and exposure goals. Creative & Content Strategy Developed influencer briefs and creative concepts aligned with social trends and brand identity. Co-created viral, brand-consistent content that boosted engagement and campaign impact. Competitive Analysis & Optimization Monitored competitor KOL strategies and performance to refine our approach. Tracked CPM, engagement, ROI, and other KPIs to iteratively improve collaboration models and campaign outcomes. Key Achievements: Managed 5,000+ US and 1,000+ EU influencers across fashion, home, and outdoor niches; partnered with 40+ MCNs. Generated 20+ million-view videos; average live stream sales >$5k, CPM <$10, ROI >5x. Drove $5M+ GMV with a 25%+ repeat collaboration rate. Led successful S-tier campaigns including influencer interview series and outdoor sponsorship events, helping key product lines achieve $5M and $2M in quarterly sales and reach category leadership.

Influencer Marketing Identified and partnered with influencers across major social platforms to boost brand exposure and drive conversions for the independent site. Collaborated with creators to repurpose high-performing organic content into paid ad materials, forming a closed-loop marketing strategy. Advertising Wrote ad copy in English and French and designed creatives using Photoshop. Targeted audiences based on product category (e.g., apparel), selecting relevant demographics such as gender, age, interests, and location. Monitored performance and optimized campaigns to meet KPIs. Campaign Promotion Executed promotional campaigns for key shopping seasons and holidays, focusing on both user acquisition and retargeting in line with overall marketing plans. Social Media Management Managed French-language Facebook for Dresslily and Instagram for Zaful. Developed and published engaging posts aligned with trending topics. Increased community interaction through contests, giveaways, and quizzes in dedicated groups. Key Results Produced 10+ top-performing Facebook ads, generating $500K+ in sales with an average ROI of 2.8. Collaborated with 1,000+ influencers across IG/YT/FB, maintaining avg. CPM < $13 and ROI > 3. Grew Instagram followers by 10K+ and increased Facebook Page likes by 30K+. Boosted average post engagement rate to 3.6%.

Platform Operations Managed overall sales planning and listing optimization for home appliance products on Amazon France, later overseeing a single product line across six European marketplaces. Developed tailored operational strategies for each stage of the product lifecycle. Marketing & Promotion Increased product visibility and sales through SNS social media, influencer reviews, deal sites, PR platforms, and fan community engagement. Data Analysis Monitored and analyzed daily sales performance and advertising metrics, both on and off Amazon. Conducted keyword fluctuation analysis to optimize search relevance and campaign effectiveness. Review Management Improved product pages and customer service processes based on feedback. Coordinated with factory and logistics teams to address recurring customer issues and implement corrective actions. Campaign Planning Designed and executed promotional plans for major sales events including Black Friday, Christmas, and Amazon Prime Day. Managed inventory, product repositioning, landing page design, cross-channel promotion, review initiatives, post-sale communication, and P&L oversight. Key Achievements Built a network of 1,500+ KOCs and micro-influencers. Drove a weekly traffic increase of 2,000+ visits via influencer and deal promotions, boosting YoY sales by 40%. Achieved daily sales of 500+ units for a top-performing product in the US. Secured an average of 2+ Best Seller badges per European site, with 13 in France in a single month. Maintained total monthly GMV of $3M+ across all platforms.