Yi-Hsun Florence H

➤ Backed by Temasek’s Liminal & Animoca Brands, building a product redefining shopping and investing ➤ Owned full-funnel growth strategy and experimentation, scaling the user base 2,200%+ and reducing CAC by ~96% through testing and optimization of acquisition channels, creative, and conversion funnels

➤ Founded Soundwhere (擲地有聲) - a bilingual platform exploring the sound, culture, and history of electronic music through content, education, and community ➤ Built an engaged online community and curated offline experiences, including a fundraiser rave exceeding its goal by 240% and a recurring History of Electronic Music study series (2.5-hour sessions with audio-visual references for 7 times since 2023)

➤ Scale software and Web3 products through data-driven growth strategy and hands-on execution ➤ 10+ years organizing and leading high-impact online and offline events - from product launches to community ecosystems Selected Achievements ➤ Drove 30% revenue growth for an early-stage startup through targeted acquisition and positioning strategy ➤ Increased engagement by 30% while reducing ad spend by 29% through cross-platform performance optimization ➤ Published content in global media outlets, translating complex topics into accessible, high-impact narratives

➤ Managed and executed more than 20+ projects in Marketing: planned, managed, and supervised marketing collaterals & projects from the beginning to the end. ➤ Increased the community growth by 250%+. ➤ Led Branding activities such as online campaigns and offline events with an attendance of 100+ guests and 20+ leads, Highlights include the Taipei Blockchain Week, BTSE x Animoca Private Party, and GeckoCon by CoinGecko Sponsorship. ➤ Led national-scale projects for global markets, i.e. Poland. Developed and implemented the Product marketing plan/campaigns with the Product team, such as BTSE APP Revamp Promotion, Trading bots, Notification feature on Web & APP… etc.

➤ Built up the team work management system from 0.1 to 1, Enhanced the communication efficiency by more than 300%; ➤ Includes: Quarterly Roadmap, Task Management System, Team Wiki, Team Workflow and other Day-to-day Operation Basis. Created and maintained detailed project documentation through Jira and Confluence.

➤ Master Graduation Thesis: Analyzing transnational alternative media through Programming language R, NLP (natural learning processes) model and in-depth interviews (quantitative analysis). ➤ Using Social media data (Twitter/ X), I analyzed all their followers and mapped out the locations and all the following relations of all users (N ~= 500,000 nodes). At the same time, I scraped all the articles they have published (N ~= 3,200) and processed them with a semi-auto method (”Topic modeling”) to analyze what contents they have published. ➤ Written in English, this is the first thesis that has a breakthrough contribution in methodology and filling the gaps in current literature review in the Political communication field in Taiwan, advised by a renowned Professor in the field.

➤ Researched and wrote feature articles on Taiwan's indigenous land rights movement and historical protests, highlighting the Makudaai Tribe and Houjing cracking plant relocation. Concurrently led NTU POP-MUSIC Club, organizing concerts and lectures, and coordinating activities. ➤ Selected as one of the final 30 members for the 2015 FAPA Taiwanese Emerging Leadership Workshop, attending lectures by US senators, congress representatives, and senior aides, and participating in seminars on Taiwan-related issues. ➤Led interviews and fieldwork as a group leader for the LGBT group in the SINO Cross-Strait Exploration Project, presenting strategies and roles of different NGOs involved in Hong Kong's LGBT movement.