Yereth Jansen

• Led the rebranding of Shanghai, creating a new logo and international campaigns, including an 8-meter installation beneath the Oriental Pearl Tower. • Produced promotional videos for Chinese provinces, a 3D animated ad for MarketAxess, and campaigns for other high-level clients. • Delivered numerous workshops and training sessions in China, Oman and The Netherlands on branding, communications and tech innovations for government officials, investors, and companies, including Coca-Cola, 7-Eleven, Bol.com and many others.

As a Consultant for UN Tourism, I provide strategic guidance on international destination marketing, branding, and master planning. Recently, I have focused on enhancing Gansu Province and Jinan City’s global marketing strategies to align with international standards. Previously, in 2018 and 2019, I contributed to similar initiatives for the Chinese provinces of Yunnan and Hainan.

We publish a weekly newsletter with comprehensive insights into China’s dynamic business and technology landscapes covering diverse sectors, such as new energy, tech and innovation, retail, and the automotive industry.

CloudBridge Capital is my platform for strategic advisory, innovation consulting, and global venture building. We support brands, governments, and founders in navigating digital transformation, AI, and cross-border growth. Through CloudBridge, I’ve worked with clients including Coca-Cola, CP-All (7-Eleven), Wella, bol.com, HelloPrint, and AI.nl. I’ve also led executive tech immersion trips into China’s leading innovation hubs, facilitating direct engagements with companies like Tencent, Huawei, Trip.com, and UBTech. We operate re:set strategies, focused on destination strategy and regional development for public-sector clients in Europe and Asia. CloudBridge is also home to the China Insights newsletter (www.china-insights.com), followed by thousands of executives and investors worldwide. Currently incubating a stealth startup in AI x communication under the CloudBridge umbrella.

I provide strategic guidance to companies entering the Chinese market. My role includes advising on market entry strategies, forming partnerships, and navigating cross-cultural challenges. This allows me to leverage my extensive network and experience.

During my tenure as Deputy Secretary-General of the International Communication Committee at the China Advertising Association, I developed and executed strategies to enhance the global presence of key initiatives, including the China International Advertising Festival. I also organized and facilitated industry events, such as a focused gathering in the Netherlands with the Association’s President, aimed at fostering international partnerships and advancing the industry’s global influence.

As a Partner at Yunnan Open Mind Technology, I led the development of ‘metaverse’-related products and services, focusing on multimedia exhibition spaces, smart platforms, and VR/AR solutions. My role also encompassed high-level business development, where I successfully forged relationships with key public sector entities and major state-owned enterprises.

As the founder of CloudBridge, a leading business consultancy in southwest China, I led the company to become to leading international marketing agency in Southwest China. CloudBridge continues to thrive as one of the few wholly foreign-owned enterprises (WFEOs) in China that works directly on government contracts. We specialize in providing innovative branding, PR, and marketing solutions, as well as product development for both businesses and government entities. Our resilience through the COVID pandemic has solidified our nationwide reputation. Notable Partners and Clients: • Yunnan Provincial Tourism Development Commission • Jiangsu Province • Lijiang City • Nanjing City • DJI • Sofitel • Burger King

Part of the team that developed the new international tourism marketing strategies for Yunnan province and Hainan province. Mainly in charge of developing the online marketing strategy, brand strategy and coordinating meetings with both stakeholders in the public and private sector around the province.

fter acquiring GoKunming in 2012, I led the transformation of the platform into the premier English-language website for Kunming and Yunnan Province. I oversaw several major redesigns, including the implementation of responsive design to support mobile users, and developed new features and functionalities that enhanced the user experience. Under my leadership, GoKunming expanded its content offerings to include extensive event listings, travel information, and cultural insights, making it the go-to resource for residents, travelers, and the expatriate community. I also established and maintained key relationships with public sector entities to promote tourism and regional development.

studied several courses in linguistics and philosophy after completing my bachelor's degree in computer science, eventually deciding to focus on my professional career.