Yeonseo Ryu

Adapt Korea is a D2C beauty and lifestyle company expanding into the U.S. market through creator-led growth strategies. The company operates brands including Foodology and Fully, focusing on influencer-driven brand awareness and culturally relevant social media positioning. • Support U.S.-focused influencer marketing initiatives across Instagram and TikTok • Manage paid seeding processes, including creator sourcing, outreach, negotiation, and draft coordination • Monitor inbound creator inquiries and assist in maintaining organized creator pipelines • Contribute to trend-based amplification strategies within the U.S. social media landscape

The University of Utah Asia Campus Marketing Department manages official digital channels and branded content to promote campus life, programs, and student engagement across global audiences. The team focuses on social media strategy, video production, and data-driven content marketing to strengthen brand presence and community reach. • Increased overall YouTube reach by 27.5%, measured by platform analytics, by producing and optimizing consistent branded video content aligned with audience behavior and platform trends. • Generated 106.4K impressions, accounting for 21.5% of the channel’s total annual impressions, by planning, filming, and editing high-performing video content for official YouTube uploads. • Improved YouTube click-through rate (CTR) by 6.06%, measured through YouTube Studio analytics, by refining thumbnails, titles, and content structure based on performance data and iterative testing. • Produced and strategized 50+ branded videos for Instagram and YouTube, measured by volume and publishing consistency, by managing end-to-end production from ideation and scripting to editing and publishing. • Drove a 2.6K increase in views within 3 weeks on a newly launched video series, measured by view growth, by developing content based on audience insights and aligning topics with audience interests. • Boosted Instagram follower view rate from 34.3% to 48.4%, reflecting a 41% increase in engagement efficiency, by creating short-form content optimized for Reels and platform-specific consumption patterns.

NotforXale is a Korea-based commercial music video production team working with major K-pop agencies and well-known hip-hop artists. The team collaborates with both Korean and Los Angeles–based artists, delivering high-quality music video productions for global audiences. • Supported end-to-end music video production workflows, measured by on-time shoot execution, by assisting with pre-production planning, call sheets, and on-set coordination across departments. • Improved on-set efficiency and communication, measured by smoother shoot operations and reduced delays, by facilitating clear communication between directors, cinematographers, artists, and crew members. • Contributed to visual and creative alignment, measured by successful execution of planned shots, by assisting directors and camera teams to ensure visuals matched the intended concept and production goals. • Helped maintain production quality under tight schedules, measured by completed shoots within planned timelines, by proactively resolving on-site issues and adapting to fast-paced, high-pressure environments.

Completed coursework in film production, editing, sound design, and strategic communication. Directed and edited a 15-minute capstone film, The Words We Left Behind, focusing on emotional storytelling and character development. Worked as a video production intern across both the Asia and Salt Lake City campuses, producing branded content and social media videos. Actively engaged in volunteer work and cross-functional collaboration across diverse teams and departments.