Yenny Y.
Vice President, Lead Product Designer @ JPMorganChase
About
I’m a Product Designer with a professional background in graphic design and extensive experience shaping large-scale platforms. I specialize in turning complex systems into intuitive, human-centered experiences that empower users and drive business results. Beyond design, I’m passionate about indie game development, where we’ve won global game jams, exploring how play, creativity, and storytelling enrich digital experiences. Whether designing scalable platforms or small games, my focus remains the same: Delivering purposeful design that empowers users and leaves a lasting impact.
United States
San Francisco
Consumer Goods
Product Promotion, User Experience Design (UED), Wireframing, Prototyping, User Experience (UX), User Interface Design, Graphic Design, Portrait Photography, Interaction Design, Experience Design, Usability Testing, Hospitality Industry, User-centered Design, Responsive Web Design, Usability, Information Architecture, User interface design, Responsive Design, Content Strategy, Web Design
Experience

Lead Product Designer | UX/UI & Visual Design Strategy
Contract
San Francisco Bay Area
• Directed UX/UI and visual design across multiple web and mobile products, including Game Seeker, Onia, The RealReal, Captain Kona, and more. • Won 1st place at Ludum Dare game jam “Bento Bugs,” creating art assets and core game design in 72 hours, outperforming 2,000+ entries worldwide.

Creative Director
San Francisco Bay Area
• Successfully restructured and redesigned the IPMD website and launched the Project M beta testing site from ground level to finished product. • Collaborated with the CEO and CTO to lead and execute an end-to-end UX process for the web application’s test site. • Produced content and visual assets for marketing, social media, and a Project M documentary. Built pitch deck slides for potential investors.

UX Designer
San Francisco Bay Area
• Led comparative and competitive market research for Gender Health SF, a service organization part of San Francisco Department of Public Health. • Created initial wireframes and hi-fi interactive prototype for SFGov.org. • Align Gender health SF’s new site with the existing SFGov.org style guide.

Business Owner
Suka
San Francisco Bay Area
• Managed a team of 15+ employees and trained both the front and back of the house. • Developed brand identity and built a business website where the customer can make orders, view promotions, and obtain business information, such as operating hours and contact info.

Graphic, Web & Interaction Designer
Freelance
San Francisco Bay Area
• Worked with 20+ clients from personal to commercial projects including Pinecrest Diner, Planet Organic, Burmese Kitchen, and Regali Tutti I Frutti. • Created and designed a brand identity, website and menu for Pinecrest Diner which resulted in sales increase.

Graphic Designer
Fremont, California
• Designed label and packaging for our clients, including Neiman Marcus, Macy’s, Walmart, Target, Kohl’s, Pet-smart, Kmart etc. • Worked in a fast-paced environment with overlapping projects, events and deadlines. • Collaborated with the sales team to develop pitches for clients which lead to contracts. • Designed posters and promotional items for quarterly trade shows.

Office Manager/Graphic Designer
Intrastate Tax Services
San Francisco Bay Area
• Designed marketing materials, including the company logo and stationery system. • General administrative work at the office.
Yenny Y.'s Contact Information
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