Yen-Lyng Loh

Plugging the gap in the growth of your business. In business development, social media and content creation, I develop and manage a team of dedicated professionals to deliver the best solutions for your business.

Played a key role in strategic business decisions as part of the core leadership team, including leading overseas expansion initiatives into the USA and Southeast Asia, opening up new markets and client opportunities in the creative and media training space. Designed, authored, and delivered training programs for diverse audiences—from seasoned industry veterans to fresh graduates—on topics such as entrepreneurship, freelancing, and business strategy. Spearheaded the implementation of e-learning tools and digital training platforms, enhancing client accessibility and expanding the company’s blended learning capabilities. Managed end-to-end project execution for clients ranging from government agencies to global MNCs, overseeing large-scale, multichannel marketing and content campaigns. Delivered high-impact projects including customized video production and integrated social media rollouts, aligning creative strategy with client objectives. Acted as the key client liaison, building strong stakeholder relationships and ensuring clear communication across all project phases. Led cross-functional teams of freelancers, creatives, and content specialists, ensuring timely delivery of high-quality outputs within scope and budget.

Led strategic business development with a focus on corporate sustainability partnerships, securing long-term, revenue-generating clients committed to circular economy practices. Authored successful business proposals and secured government grants to fund sustainability initiatives, aligning public support with corporate ESG goals. Designed service packages and pricing models tailored to corporate clients, driving adoption of sustainable waste management solutions. Developed and facilitated sustainability training programs to help clients integrate, communicate, and report their environmental impact both internally and externally. Co-developed the company’s valorisation strategy, enabling the transformation of food waste (e.g. used coffee grounds) into new sustainable products, supporting clients' zero-waste and carbon reduction goals. Collaborated with internal teams and external stakeholders to align marketing and business development efforts with corporate ESG objectives and regulatory expectations.

As part of the core team of a growing startup, my roles range from the everyday management of user accounts, both from buyers and contributors, to forging international partnerships which helps establish MotionElements as one of the leading players in the field. Playing a key role in connecting various international organisations and professionals in order to further increase sales and brand awareness of the marketplace. Recruiting and liaising with new artists to manage individual accounts. Addressing issues which arise from sign up, sales, or strategy. Creating and carrying out marketing strategies, to increase current markets and enter new ones. Includes maintaining relationships with local and international media partners in various markets. This includes managing a team of content creators and freelancers. Copywriting for marketing materials, website content, blog articles and press releases is also called into play. Proposing and implementing processes and systems to increase online business markets and security.

Spreading the word of environmental sustainability to local residents and corporations. Working on behalf of Veolia ES Singapore, with the Singapore National Environment Agency, various town councils, and other partner corporations and organizations, spearheading the social responsibility of the company by developing and conducting programs, talks and other events for the community.

Managing production of short form content for various media, including event coverage, web mini-series, corporate videos and commercials. Project clients include Red Bull, Canon, and Singapore Tourism Board.