Yelena D.
Vice President of Product Management and Engineering @ SoFi
About
I build and scale businesses.Over the past 20+ years, I’ve led product, engineering, and business organizations across startups and public companies, operating at the intersection of strategy, technology, and execution.My experience spans SoFi, eBay, STRIVR, Simplee, and PayPal, where I’ve built new businesses and revenue streams, scaled products serving millions of customers, and led large cross-functional organizations in complex and highly regulated markets.Much of my work has involved turning ambiguous, high-stakes problems into clear priorities and execution—aligning senior leaders, making investment and resource tradeoffs, building operating mechanisms, and driving initiatives that cut across organizational boundaries.I’m most energized by consequential problems where technology is reshaping industries and where strong strategy, organizational leadership, and execution can create significant long-term value.
United States
Los Gatos
Financial Services
Product Management, E-commerce, Product Marketing, Workshop Facilitation, Mobile Applications, Process Improvement, Cross-functional Team Leadership, Project Management, Strategy, Start-ups, Product Development, Analytics, Competitive Analysis, Digital Marketing, Management, Business Process, Requirements Gathering, Business Process Improvement, User Experience, Data Analysis
Experience
Vice President of Product Management and Engineering
SoFi
VP of Product Management, Financial Services
SoFi
VP of Product Management, Invest
SoFi
CPO mentor
CPO Accelerator
Senior Director of Product, Payments - Buyer Experience, Loyalty and Financial Services
eBay
Executive Coach
First Round Fast Track
Mentoring start up product executives
Chief Product Officer
STRIVR
VP of Product Management
Simplee
Palo Alto
Simplee was acquired by Flywire
Senior Product Manager - Consumer Engagement in Latin America
PayPal
San Jose
- Increased consumer engagement in Brazil by 116% by running multiple marketing campaigns - Increased consumer sign up rate by 7% by redesigning a sign up process - Led cross functional teams including analytics, product, data science and marketing operations to implement A/B tests across various channels such as email, Facebook, banners and product
Senior Product Manager - Consumer Onboarding in North America
PayPal
San Jose
- Designed a new consumer on-boarding product vision and strategy - Delivered 10% increase in sign-ups and activation with projected $36M in additional revenue by leading design and launch of improved consumer on-boarding experience
Senior Product Manager - Pricing
eBay
- Collaborated with Business Development Managers and Relationship Managers to improve core Gross Merchandise Volume by 1.5% - On-boarded Global Enterprise Sellers onto eBay platform to bring strategic inventory to grow eBay business - Improved finance reporting structure to insure integrity of data and contract enforcement processes - Led various initiatives to decrease bad debt and improve buyer’s experience
Senior Product Manager
CSAA Insurance Group, a AAA Insurer
- Led and implemented strategic cross-functional process redesign that achieved world-class performance benchmarks and significant improvements in efficiency, quality and cost - Delivered 9 month roadmap to improve customer satisfaction and reduce cost for AAA’s contact centers
Co-Founder/CPO
Zilpy
- Developed and implemented product strategy - Developed and managed implementation of product requirements and optimization - Headed public relation campaigns. Key liaison to journalists and media - Increased revenue growth by establishing strategic partnerships and data integration with top Real Estate sites http://www.thrillist.com/node/16446 https://www.inman.com/2008/02/07/zilpy-new-z-site-in-online-real-estate/ http://express-press-release.net/45/Getting%20Rental%20Market%20Facts%20and%20Trends%20from%20Classifieds,%20a%20Thing%20of%20the%20%20Past.php http://www.boston.com/realestate/news/blogs/renow/2008/02/attention_rente.html https://www.prfree.com/index.php?cur=index&action=preview&id=83199
Education
Lubar College of Business
Management Information Systems
University of California, Berkeley
Yelena D.'s Contact Information
Phone
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