Yelena Rachitsky

Head of Emerging Formats @ Meta

About

With over 18 years of experience in the interactive and immersive media industry, I am a passionate and future thinking leader overseeing content innovation across Meta's platforms. I create engaging and meaningful experiences that connect people and inspire creativity. My background is in new technology, immersive and interactive content, and I bring unique user-centric perspectives to teams. As the Head of Emerging Formats at Meta, I lead an effort that focuses on developing and launching cutting-edge content to a mainstream audience. I have overseen more than 40 virtual reality content launches, including 7 Emmy award winning projects. I have cultivated strong relationships with creators, partners, and stakeholders across the interactive and immersive media landscape, and I am always looking for opportunities to help make technology feel more human.

Country

United States

City

Los Angeles Metropolitan Area

Industry

Computer Software

Skill

Film Production, Art, Documentary Consulting, Film, Documentaries, Marketing, Video Production, Final Cut Pro, Festivals, Television, Entertainment, Video, Video Editing, Editing, Mobile Devices, Management, Social Media, Blogging, Final Draft, Screenwriting

Experience

Head of Emerging Formats

Executive Producer, Experiences

Oculus VR

2015-11 - 2018-11 · 3 yrs 1 mo

San Francisco Bay Area

Oversaw 40+ virtual reality content launches. Oversaw 7 Emmy award winning Virtual Reality projects.

Programming Lead

Sundance Institute

2013-4 - 2016-1 · 2 yrs 10 mos

Identified and programmed creators from across the interactive media landscape at Sundance's inaugural festival. I brought Oculus to Sundance New Frontier in 2015, resulting in mainstream attention and publicity around virtual reality in relation to the future of filmmaking. The New Frontier section at the Sundance Festival has been at the forefront of interactive and immersive media, discovering groundbreaking creators who have shaped new mediums like virtual and augmented reality.

Head of Programming and Curation

Future of StoryTelling

2014-6 - 2015-11 · 1 yr 6 mos

Greater New York City Area

The Future of StoryTelling leads a community of C-suite executives and top influential creators who are shaping the way we understand and experience the future of media. I was the lead programmer and curator, identifying emerging trends and discovering new talent. I programmed creators and exhibitions at the yearly summit, curated the first long term VR exhibition at the Museum of the Moving Image and founded the FoST for Good program.

Manager, Documentary Films

Participant

2007-9 - 2011-4 · 3 yrs 8 mos

Part of three person team to develop, oversee and launch high profile documentary films such as Oscar nominated FOOD INC, Oscar winner THE COVE, Oscar winner Davis Guggenheim's WAITING FOR SUPERMAN, COUNTDOWN TO ZERO, Errol Morris' STANDARD OPERATING PROCEDURE and Alex Gibney's CASINO JACK. Managed communication between internal departments and filmmakers in launching successful social action, digital and marketing campaigns in conjunction with all films' release.