Yelena Forbes

Managed and updated candidate data using a CRM system to track communication, streamline outreach, and ensure a positive candidate experience. Sourced and engaged qualified physician candidates through targeted email campaigns, job boards, and professional networks. Designed and produced digital graphics and promotional materials for recruitment emails, LinkedIn posts, and marketing outreach to increase visibility and engagement.

Results-driven Social Media Specialist with a track record of boosting engagement through consistent, branded content across Instagram, Facebook, and LinkedIn. Skilled in designing high-performing visuals, optimizing posting schedules, and maintaining a clear, mission-aligned voice. Known for meeting weekly content goals, improving post performance through analytics, and delivering polished campaigns that strengthen audience connection and brand visibility.

- Created custom graphics for apparel, signage, and promotional materials that aligned with the brand’s aesthetic. - Adapted designs for both print and digital platforms, maintaining visual consistency across product tags, packaging, social media, and in-store displays. - Collaborated directly with clients to discuss design goals, offer creative direction, and deliver polished, on-brand visuals. - Contributed to seasonal branding projects and special product drops, enhancing customer experience and brand recognition.

- Curated and managed daily Instagram content—including Reels, Stories, and posts—to showcase inventory, highlight vendors, and grow community engagement. - Led content planning and execution for seasonal photoshoots, from concept development to final edits, ensuring cohesive branding and elevated visuals. - Boosted follower growth and engagement through strategic hashtag use, local collaboration, and consistent brand storytelling - Increased foot traffic and vendor visibility by producing high-performing Reels that featured new arrivals and in-store events.