Yehrick Khoon Shih Seng

As a Business Development Manager, I manage and grow a portfolio of enterprise (MNC) and SME corporate accounts, delivering IT solutions aligned with client business needs while driving both revenue growth and margin optimization. I lead the full commercial cycle, including client engagement, requirement analysis, quotation management, pricing strategy, and service delivery. By building trusted relationships with key stakeholders, I drive repeat business and long-term account expansion across diverse client segments. In my role at Challenger Direct+, I coordinate corporate IT orders and procurement activities, working closely with vendors and internal teams to ensure competitive pricing, smooth execution, and timely delivery. I develop and execute vendor negotiation strategies to secure commercial support, optimize pricing, and enable successful deal closure. I collaborate cross-functionally with procurement, operations, and finance teams to align business objectives and ensure effective execution in a fast-paced corporate environment.

- Managed procurement and category performance for IT accessories, gaming products, and digital cameras - Developed product assortment, pricing, and promotional strategies to drive sales and margin performance - Coordinated with vendors and suppliers on sourcing, pricing, and product availability - Monitored sales trends and inventory levels to optimize stock movement and sell-through

- Managed category planning, product sourcing, and procurement for furniture segments, including dining, bedroom, case goods, and home office products - Identified and sourced products from suppliers to build a competitive and commercially viable product range - Negotiated with suppliers on pricing, promotional support, and commercial terms to optimize margins - Analyzed sales performance and adjusted product mix to improve revenue and inventory turnover - Collaborated with retail and operations teams to align demand planning, stock availability, and sell-through performance

• Delivered consistent sales performance in IT and consumer products through consultative selling • Built strong customer relationships, contributing to repeat business and upselling opportunities • Recognized for performance and promoted into merchandising and procurement-related roles

Role Overview: Managed daily retail operations and sales performance for a mobile and electronics outlet, focusing on revenue growth, customer engagement, and operational efficiency. Key Responsibilities: • Oversaw day-to-day outlet operations, ensuring smooth sales execution and customer service standards • Led sales activities and guided team members to achieve sales targets and improve conversion rates • Managed inventory control, stock replenishment, and product availability to support sales performance • Coordinated with suppliers and handled product sourcing to maintain competitive pricing

Role Overview:Co-managed and expanded mobile retail business operations, overseeing multi-outlet performance, profitability, and operational execution across key locations in Johor. Key Responsibilities: Scaled business operations from 1 to 4 outlets, managing overall sales performance, profitability, and inventory control Led procurement, supplier negotiation, and product sourcing to optimize cost efficiency and margins Recruited, trained, and managed retail staff to drive sales productivity and service standards Developed and executed sales and promotional strategies to improve revenue growth and market competitiveness Monitored operational performance and inventory turnover to ensure efficient stock management across outlets Outlet Locations: Econsave Kluang, Johor Gelang Patah, Johor Plaza Pelangi, Johor Bahru Tebrau (Smart Pandan), Johor Bahru