Yegor Semyonov

Freedom Holding Operations runs two products I work on: naimi.kz (services & job-search marketplace, ~90K MAU, ~33K monthly requests, ~$1.5M GMV) and ticketon.kz (Kazakhstan's largest event-ticketing platform). ▸ NAIMI.KZ — Product Owner, Ultra segment (services with quality guarantee) • Cut median Time to First Touch from 180 to 10 minutes (×18) by redesigning the operational flow end-to-end: specialist ranking algorithm, manager SLA framework, automated WhatsApp confirmations. • Designed an MVP specialist-ranking algorithm in Google Sheets without engineering bandwidth - moved the metric while the dev team was committed to other priorities. • Shipped a request-card builder across 4 service verticals (plumbing, electrics, appliances, cleaning) with a prompt library and pricing calculator. • Launched an AI chatbot for first-touch on Ultra requests; offloaded manual work from the operations team. • Ran 4 A/B tests on pricing, signup flow, and the cleaning-services calculator. • Cross-functional team of 6: 1 analyst, 1 designer, 1 backend, 2 frontend, 1 QA. ▸ TICKETON.KZ — Senior Product Manager • Owned migration of key services to a new infrastructure: category pages, event pages, search (rebuilt from scratch), homepage curation, integration with Freedom SuperApp mini-app. • Led the SEO migration on owned services: redirect map, technical requirements, prioritization by traffic impact. • Shipped all owned services on time within sprint cadence, without functionality loss.

Computer-vision startup building interactive gaming products. Smart City accelerator graduate (MOST Venture Fund); delegate at Singapore Fintech Festival 2024. • Led 2 product pivots based on MVP validation: B2C consumer → B2B promo-gamification → MedTech (rehabilitation gamification). Each pivot was a deliberate decision after market feedback, not a course correction. • Closed 4 B2B contracts in SMB and enterprise segments - including Carlsberg's local brewery, GameOver Shop, and 4LMTS - through direct sales and live MVP demos. • Brought in Sintez-KZ (medical-equipment manufacturer) as strategic partner after demonstrating MVP in the rehabilitation vertical. • Co-developed game scenarios and product hypotheses with the CTO; prototypes earned strong feedback from 200+ users in product tests. • Exited the project in July 2025 when joining Freedom Holding; the venture continues under my co-founder.

Dutch-Kazakh joint project for a frozen-fries plant (capacity 70,000 tons/year, €135M investment). • Assistant to the Project Director during the pre-construction stage; coordinated with international partners in English, managed document flow, tenders, and contractor liaison. • The project was paused in 2022 due to COVID-19 and geopolitical disruptions to the go-to-market strategy. During this period I began a self-directed transition into Product Management; formally exited the role in July 2025 when joining Freedom Holding.

Real-estate IT startup. First PM hire - built the product function from scratch in a team with no prior product experience. • Scaled the short-term rental product from 0 to 100+ weekly transactions in six months; 10× improvement in unit economics on listing acquisition. • Launched a WhatsApp acquisition funnel for landlords - 80% lift in new listings and 5× CAC reduction within the first month. • Drove +30% conversion uplift on cold sales calls after rewriting scripts and segmenting the inbound flow. • Ran a UX flow audit and a series of customer-discovery interviews; defined product strategy. • Built business and financial models for a new "Long-Term Online Rental" product; assembled the JTBD MVP backlog. • Leveraged real-estate domain expertise from prior work in long-term elite rentals for international expats.