Yefry Mejia

Serving as a multi-disciplined photographer for Shoootin, Ellesse, VIM, QG Floral, QG Landscape, BK Photo Studio and Colossal Studios. *Determining project goals, scouting locations, and amassing equipment for an all-in-one and catered approach to photography service to best meet the client needs. *Cultivating relationships with studios and photography collectives to create meet and greet events with photographers and models. *Post-production photo selection and editing to match the client’s aesthetic while providing a personal creative touch to enhance the client’s portfolios. *I also possess versatility in styles and have clients employ my services for real estate, wedding, portrait, event, travel, look books and product photography.

Member of FGI Group and FGI Next Gen Committee The Fashion Group International is a global, non-profit, professional organization with 5000 members in the fashion industry including apparel, accessories, beauty and home. The FGI mission is to be the pre-eminent authority on the business of fashion and design and to help its members become more effective in their careers. To do this, FGI provides insights on major trends in person, online and in print; access to business professionals and a gateway to the influence fashion plays in the marketplace. • Ran point for event production as Lead Coordinator for the FGI’s Inaugural “Night of Stars After Party” with accomplishments including: o Venue selection suitable for posh crowd of rising fashion stars while remaining under budget. o Secure social media influencers and talent, including Paris Hilton as the nights host / entertainer. o Created air of exclusivity through product placement and gift bags with swag provided by Vince Camuto, KENZO and Givenchy. o Oversaw all aspects of event production prior, throughout, and preceding the event.

Initiate strategic partnerships, lead Cinch’s partners and drive customer success by managing a varied portfolio of over 500 accounts. Leverage dynamic pricing and transaction data to enable businesses to change prices in real time. Exposing these changes to a targeted local audience has proven to increase sales and customer retention: - Onboarding & training, helping clients navigate their first few months on the app. Acting as an ongoing liaison while creating tailored plans on how to best optimize the service. - Increase user numbers through employee incentive programs resulting in thousands of new consumers on the Cinch network. - Creating weekly marketing campaigns in collaboration with the social media marketing team. - Created branded campaigns and events to increase sales and customer engagement. - Post-sales implementation and monitoring KPI’s for continued success and growth of business - Develop market expertise by gathering and analyzing data, followed by campaign formation and coordination

As a Cinch Account Manager, my mission is to initiate strategic partnerships, lead Cinch’s partners and drive customer success by managing a varied portfolio of over 200 accounts. Leverage dynamic pricing and transaction data to enable businesses to change prices in real time. Exposing these changes to a targeted local audience has proven to increase sales and reduce slow times. Convincing consumers to us Cinch wallet to pay in the neighborhood has lead to personalized savings. By creating a unified network of businesses and consumers that each benefit from Cinch, accomplishments include: • Training of local merchants and their staff that have joined Cinch. • Gathering feedback one on one and implement improvements tailored to each account. • Negotiating contracts and agreements • Assisting with marketing and social media campaigns

Stylist + Event Coordinator During my time at Trunk Club, I’ve been able to seamlessly grow sales while increasing brand awareness. I’ve accomplished this through increased market penetration and conjointly market development. My across-the-board knowledge of the fashion, from streetwear to bespoke suiting as well as haute couture and all other niches in-between has earned the trust of consumer as a go-to Stylist. In addition, I’ve been able to: • Surpass monthly sales target by possessing an ability to create loyalty and profitable long-term relationships with customers. • Increase awareness by partnering, developing Event Coordinating and quickly turning key activations with partners such as: Ø Macallan Whiskey Ø Bull & Oak Ø British Embassy Ø Keller Williams Ø British American Business Ø Crown & Caliber Ø Whistle Pig Whiskey Ø Yeildbot Ø Deloitte Ø Ascend Leadership Group Ø Bremont + Better

Beauty Curators. Kenig + Alcone is becoming KENIGNYC | Launching September 2014 I assisted with: - social media - event marketing - consumer marketing - digital content creation - consumer engagement

As Management & Sales for Marc Jacobs, my focus is increasing annual revenue. I've done this by creating profitable relationships with groups of international buyers. By identifying and vetting buyers interested in introducing Marc Jacobs into their respective markets, I have been able to drive revenue by 5% percent annually. In this position, I have also assisted in the development, build-out, and roll-out of three new doors. In addition, I have overseen and trained a team of twenty staffers. Aside from sales, I have had a hand in the marketing aspect of the MJ world. I have sought out influencers to spread the Marc Jacobs brand and aesthetic at a grassroots level. These influencers have helped to grow revenue through strategic social media posting and word-of-mouth referrals. I've assisted in large-scale marketing activations, wearing a variety of hats and serving in a myriad of ways. Examples of such, but not limited to are Brand Ambassador at Provincetown Carnival Week, Showroom Assistant at the launch of Katie Hillier's & Luella Bartley's Motocross Collection, and Model in both print and digital brand campaigns. All in all, I have been been able to exceed store goals, train & oversee area staff, develop marketing strategies, and embody the mission statement of the LVMH brand: "​..Blend tradition and innovation, and kindle dream and fantasy."

* Collaborated with Pitch Control PR & oversaw creation of e-blasts, look-books, and management of social media accounts * Fostered relationships with magazine editors for content placement. • Coordinated MadeMe events with Lady Miss Kier for a capsule launch • Received and placed orders from international buyers and manufactures. • Conducted interviews and sought fashion, music and cultural content for the MadeMe blog.

• Implemented a new process to measure samples and testers metrics resulting in proper gauging of supply levels for customer purchases and current ad campaigns. • Served as Store Representative during new product launches and fragrance meetings. • Attended focus groups with Kenzo, YSL, Hermès and other SEPHORA supported brands to further fragrance development. • Collaborated on visual merchandising for in-store displays. • Brainstormed with brand managers for creation of in-store events. • Promoted awareness of new and exciting products through sampling and informational displays. • Planned & oversaw product knowledge meetings to distribute information from product launch meetings at the store level.