Yee Shuen Kua

Transitioning to the Asia Pacific President's Office, I now support the business environment sector with key responsibilities including: · Research macro-environmental shift across 10+ markets including Southeast Asia countries, South Asia countries, Japan, Korea, and Hong Kong SAR, forming insights for strategic decision-making. · Decode policies to align the business plan with regional industrial and economic trends.

Joining the Asia Pacific Public Relations Department as a fresh graduate, I took on key responsibilities in: (1) Developing and managing corporate external presentations, videos and executive speeches to clearly communicate the company's regional progress to stakeholders. (2) Supporting PR event execution by managing agenda, media strategy, and logistics for high-impact events such as: · APAC Digital Nations Roundtable at MWC Shanghai 2025 in partnership with GSMA, driving strategic dialogue on the region’s ICT development and digital transformation. · APAC Digital Talent Program 2024 in collaboration with ASEAN Foundation and SEAMEO, fostering digital talent development among university students across 18+ countries and regions.

Managed external affairs and outreach for the office, including crafting press releases and creating engaging content for social media in both Chinese and Malay.

I actively engaged in various clubs with a focus on journalism and communications. Contributed to the student journalism team and gained valuable experience as a Social Media Operations Assistant at the Tsinghua University News Center. Moreover, I took part in various social practice programs during university, which allowed me to gain in-depth insights into various issues and led to the receipt of multiple awards.

Awarded a full scholarship (KRW 2,000,000) and the Santander Travel Scholarship to attend a prestigious summer program at Hanyang University, Seoul. Studied Korean language and cultural courses, gaining valuable insights into Korean societal values and the dynamic interplay between traditional and modern perspectives in East Asian societies.