Yasir Chowdhrey

• Launched DHL WhatsApp Bot for an end to end shipment management. http://dhlonthego.my/ • Delivered YTD growth of 242% for the B2C segment primarily using organic mediums (Community engagement and extensive link building). • Improved retail footfall by 37% of DHL Express 73 outlets by developing a strong presence of each outlet in GoogleMyBusiness. https://g.page/Dhl-Express-Malaysia?gm • Increased YOY leads by 73% and reduced budget by 25%. The results were driven by extensive analysis of negative keywords for SEM and personalized response on social media. • Fastest growing and highest engagement on Facebook, LinkedIn, and Twitter. On-boarded CS team and developed a community management role to engage a broader audience using a social listening tool. https://www.facebook.com/DHLExpressMalaysia https://www.linkedin.com/company/dhl-express-malaysia/ https://twitter.com/DhlExpressMY https://www.instagram.com/dhlexpressmalaysia/ • Improved EDM reach by 70% through data cleansing and improved email frequency by 110%. It resulted in YTD regained customers of 1700. Re-qualified over 10K customers in the 3rd quarter of 2020 using contact scoring. • Improved FTB retention by 30% by creating a personalized campaign for new customers with a goal of creating customer delight. The campaign also derived referral leads as customers were super excited to receive something unexpected and shared on their social media accounts.

Part of the panel to judge 2021 and 2022 applicants 2022 Categories : a) Specific Audience b) Mobile Marketing 2021 Categories : a) Creative - Customer Engagement b) Creative - Communications c) Creative - Launch d) Effective Use - Content

• Responsible for performance measurement, business risk analysis, target setting of top 200 DHL Express customers contributing euro 500 million annually. • Developed monthly and yearly forecast projections using market data and online tools like CBInsights. It was coupled with sales feedback and had an accuracy of 98%. • Trained regional sales team on social selling, stakeholder engagement, and thought leadership. Used tools to identify communities and thought leaders in each industry and helped the sales team in coming up with thought-leading content. • Launched market analysis and customer monitoring tools like Owler / Talkwalker. It also enables the regional sales team to keep tabs on the developing situation of their customers.

• Developed e-commerce channel strategy for International Marketplaces, Local Marketplaces, and Brand.com. • Educated sellers on international trends and gaps and how to capitalize on growing Desi Diaspora trend. The insights were backed by Market data / DHL data and trend reports. Most of the customers were at an initial stage and we were able to Brick wall 90% of the market. • Partnered with e-commerce enablers for integration as well as lead exchange program. • Improved lead generation by 40% YoY by using web scraping, tech crawlers, and marketplace lead generation. Liaise with Sales Managers to maximize opportunities during a seasonal trend. (Example: Crawled all leather sellers from eBay and Alibaba before the annual leather season to find new opportunities and engage existing sellers.) • Trained sales team on e-commerce store basics to develop consultative selling. The team's overall e-commerce understanding tremendously improved after the classroom session and joint visits. Converted the classroom training into Webinars for and trained the Asia Pacific sales team. • Introduced tools like similarweb.com / builtwith.com to the sales team and educated them on e-commerce technologies. Used tools to set up alerts and keep track of developing technologies.

• Responsible for commercial reporting, planning, forecasting and analysis requirement. • Managed 2015 annual target setting and customer segmentation exercise, regional pricing review “SFF 2015”. • Conducted processes and system training for all new sales staff and also developed training modules on e-commerce segments. Over 200 hours of training conducted as certified facilitator from NKD UK.

• Developed Yield Coaching Program to move to make salesperson more focused towards yield based opportunities. Ranked salesperson using SPOT rates past 5 years data and also conducted internal competition/incentive program to drive behavior. Immediately saw an uptake in spot rates closing price which had a direct impact on profitability. • Launched retail Eid gifting campaign for “Desi Diaspora” lane (US, UK, Middle East). We were able to capture major business going to these lanes and the retail revenue for the month grew by 320%. • Managed annual price increase exercise “GPI 2014”, regional pricing review “SPA 2014”.

• Worked on an internal lead generation campaign, called “Empowering People” which generated additional revenue of €375K. • Developed rating engine for General Price Increase (GPI) planning exercise which could customize the pricing from customer level to individual shipment level. It allowed mass customization of rates and their impact on company profitability targets. • Developed GPI tool which moved the 10,000 customers' annual rate change exercise from email and excel sheet to an online tool. Eliminated the transactional and communication errors. The tool also greatly improved the visibility of GPI exercise. The built-in reporting functionality ensured channel managers received regular alerts. The tool was selected for the Asia Pacific Best Development Practice Award.

• Conducted a detailed study on the gaps in reporting and processes in Garment Washing Plant. • Presented solutions to board on quick improvement areas with a significant impact on the bottom line. • Revamp the internal reporting format to real-time.

Mystery shopping for British American Tobacco premium brands (Dunhill and Benson). Visited over 200 stores to capture branding and communication gap.

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