Yazin A.

Verify Payments enables businesses to connect with bank accounts across the largest banks in the GCC to enable efficient, fast payments directly from the source.

Direct P&L responsibility for the Payfort Start business unit, the payments solution for thousands of Small & Medium sized businesses across the Middle East. Responsibilities included: - Responsible for leading the White integration within Payfort. - Design the processes around the new solution, including payments collection, settlement and reconciliation. - Worked with cross functional teams (Risk, Marketing, Finance) to ensure consistent customer onboarding experience.

White was built to make it easy to sell stuff. You'll be up and running in 5 minutes, and you pay nothing upfront. === In a region that's rife with Cash on Delivery (~80% of all online orders), why on Earth would you start an online payments company that solely accepts credit & debit cards? Let's start from the merchants perspective, for a change. Today, it's incredibly difficult to start accepting online payments. To give you an idea of what it entails, take a look at the steps involved to accept payments today: 1. Security deposit of $30,000+ (before you've processed a single $) 2. Trade License 3. Office Address (which means you need to pay rent for 12 months in advance). This is a requirement for the Trade License (see 2) 4. A merchant account (approvals typically take 6 - 8 weeks, and several meetings with an acquiring bank) Considering all these hurdles, it's shocking to me how we managed to process the $15B (total eCommerce volume across MENA this year) in the first place! White addresses that concern directly. The beauty of an online business is that you shouldn't need to pay a bank $30,000 to sell online.

Tried to take the lessons learned from the last failure (see Print.bh below), and flip 'em around. Lesson 1: Never compete on price. OK, find a premium product then .. and make sure it has nice, cushy margins. Check ✔ Lesson 2: Do one thing, and do it better than anyone else. One thing, got it. The result: Started Bahrain's first ever online art service, Canvas.bh. Reached break-even on Day 1 of the launch, and recovered the loss from Print.bh within the first month.

Print.bh (http://print.bh) ushers in the next generation of printing. At the heart of the startup is a secret formula that calculates exactly how much ink will be used before a single drop has hit the page. The business was a *miserable* failure, for 2 reasons: === 1. We were competing on price. Lesson: NEVER COMPETE ON PRICE. 2. We tried to do too much. It started off with posters, then expanded to documents, rollups and everything in between -- when we should never have been doing printing to begin with. Lesson: Do one thing, and do it better than anyone else.

Responsible for driving the Finance Simplification effort across the GE Repairs SAP release. This involves migration of legacy systems, and managing the change efforts around the releases across the globe.

Working with the Power Generation Services team in the Middle East & Africa to lead and deploy high-impact business improvement initiatives.

Systems and Instrumentation engineer with Bently Nevada, Saudi Arabia. Worked at over 50 different customer sites, in various Oil & Gas enterprises.

A program that exposes you to 3 different rotations (4 months each) in different functions within GE Energy. I did my rotations in Engineering, ITO and Quality respectively.

Graduated with First Class Honors. Listed on the prestigious University President's Honor list for his entire duration of study.