Yazan Abusarah

Responsible for managing the entire APPCO Sales & Marketing activities to ensure monthly / annual sales targets, objectives, programmes are met within the budgeted coast and profitability.  Develop and manage annual sales plan, strengthening individual business segments by revenue targets and profitability  Develop, manage and/or execute annual marketing plan to create brand awareness and market penetration – Activities include but not limited to introduction of Flyers, Brochures, promotions and participation in related Exhibitions.  Set up and manage monthly/quarterly/annual sales forecast monitored against the total APPCO sales Budget/Forecasts.  Plan/Support/Conduct market research plans in existing as well as new geographical areas to identify new opportunities based on market strength and potential.  Work closely and supervise activities and performance of APPCO sales personnel.  Work closely with APPCO appointed distributors outside KSA with proper support to ensure them meeting the set annual sales targets.  Work closely with GM in developing International Brands within the GCC and rest of ME.  Understand financial aspects of product costing, marketing plan, promotions and works closely with GM on pricing strategy to maximize APPCO profit and market shares.  Develop institutional and Pvt label businesses with long term contracts.  Follow up on after sales receivables and ensure timely payments by clients – Work with credit controller.  Assessment, reporting and follow up on customer needs/satisfaction in terms of service, product quality etc.

Projects: A.IT Strategy Development for Governmental Entity: •Conducted several researches on best practices and technologies of other world leading chambers. •Played a role in preparing the Project Charter and Project Plan. •Assisted in conducting the “Business Vision & Objectives” and “Business Process Assessment” meetings. •Documented and reviewed the minutes of meetings. •Contributed in the preparation of the “Business Vision & Objectives” and “Business Process Assessment” reports. •Anticipated in the assessment workshops. B.Feasibility Study on Implementing Medical Insurance for a global O&G Company: •Conducted several researches on insurance companies and diagnostics medical services across the middle east •Assisted in the recommendation of medical insurance at a global O&G company •Prepared RFIs & RFPs, and negotiated with medical insurance companies •Evaluated and developed reports on the current state assessment C.Selected Client Engagements: •Participated in several projects in the following fields: Real Estate, Healthcare and Insurance, etc… •Human Resources Management (HRM Strategy Planning & Development, Policies & Procedures, Job Descriptions, etc.) •Business Research, Organization Structure and Design

•Viewed and searched general terms, how the product can assist the customer in accomplishing their business objectives and demands. •Supportive to customer’s different psychological states to reach goal of committing the customer to change or buy in our services or product. •Organized technical and commercial proposals for hefty tender. •Knob business coordination activities, established account profile, maximized the business under productive revenue outlets through Business contracts. •Trade in Policies and direct sales. •Compile lists describing product or service offerings. •Acquired skills of team spirit, managing teamwork to the team target and goals. This is achieved by communication with my team-mate’s seniors or juniors, group discussion project handling of outsized accounts with the help and support of join team effort.