Serena Kawana

Joined the Talent Acquisition Unit in July 2024. ・Handling SWP and monthly recruitment management ・Improved the referral program system by identifying gaps and establishing operational foundations. ・Planned and delivered zero-budget social recruiting campaigns, achieving the firm’s first no-cost hiring success. └Executed a cross-border hiring strategy and hired a Tokyo-to-Taiwan transferee in one month using LinkedIn and trilingual communication. Expanded scope beyond TA from March 2025 ・HRBP (IT & APAC Business Division) └Designed evaluation criteria to support early success of new graduates; achieved 0% early turnover. └Analyzed EX data and conducted interviews to identify retention risks and propose actions to senior management. ・HR Planning (DE&I, Leadership Development & Talent Mobility) └Led a DE&I female-empowerment initiative, resulting in 120% increase in content engagement and survey satisfaction improvement from 67% → 85%. └Led the Group-wide Junior Manager Training Project └Owned and optimized the Job Rotation Program across HQ/subsidiaries. └Overall contract management for fixed-term employees ・HR Dept. MVP, September 2024. ・Nominated as the company-wide Best Player for the second half of 2024 ・Nominated for MVP in the HR Department, March 2025 ・Nominated for MVP in the HR Department, Oct. 2025

Joined the Direct Recruiting Unit from July 2023. ・Built a data-driven recruitment system, improving sourcing visibility and selection efficiency. ・Successfully filled all assigned mid-career tech roles with 100% fill rate. 　└360° recruitment for ‘engineer’ type positions focusing on Data Scientists, SRE engineers, AWS engineers, Product Managers, Program Managers, UI/UX Designers, Full-Stack Engineers, etc. ・Led the successful completion of our first RPO-driven recruitment initiatives in 2024, effectively utilizing external RPO partnerships. └Interview article on a success story：https://vollect.net/hrpedia/adways/ ・Awarded as a Company-wide MVS Best Team member for the second half of 2023. ・HR Dept. MVP team member for March 2024.

・Campus Recruitment └Launched and led the company’s first-ever APAC-wide campus recruitment initiative, coordinating multi-country stakeholders across Japan, Mainland China, Taiwan, and Hong Kong. └Standardized selection criteria and Created multilingual recruiting assets (JP/EN/CN) and expanded STEM pipeline. Key Performance: Individually contributed 16 new graduates joined and helped team achieve over 30 offers accepted in 6 months ・Mid-Career Recruitment └Managed high-volume mid-career tech hiring: independently 120+ screenings and 40 HR interviews per month. Key Performance: Individually contributed 5+ and helped team achieve 20+ offers accepted ・TA Team Developing and Management └Hired and trained new members of the Talent Acquisition Team └Defined the team's OKRs and conducted weekly meetings to review issues in the recruitment process and make timely adjustments. Key Performance: Team's OKR Achievement Rate 95%, KPI Achievement Rate 100%

・Fully managed recruitment for curriculum instructors; hired 46 staff over two years. ・Coordinated payroll, contracts, and visa operations with external BPO partners. ・Achieved 0% turnover among new hires through structured onboarding.

I am dedicated to providing standardized examination training and offering interview consultations to students aiming to study sociology in graduate school.