Yawen Li

Q-SUN Group is a global provider of integrated clean energy solutions, specializing in the R&D, manufacturing, and sales of high-efficiency photovoltaic modules and BESS. Since our founding in 2014, we have been committed to advancing intelligent manufacturing and delivering reliable, high-performance solar products to partners worldwide. Headquartered in Nanjing with modern production facilities in Tianchang and Yancheng, warehouse at Rotterdam, Q-SUN Group has over a decade of expertise in PV module and BESS development and production. Today, we supply more than 4 GW of premium solar modules annually to nearly one million users across 50+ countries and regions, helping drive sustainable growth and long-term value for our global customers.

Applied Braze to build CRM campaigns from scratch in 5 languages: EN, FR, ES, IT and DE, including content writing, image selecting, topic selecting and campaign launching. Monitored and reported every CRM campaign, including Open Rate, Deliver Rate, Bounce Rate and etc. Benchmarking inside travel industry. Coordinated cross-functionally with 4 teams: translation team, PR team, technological team and CRM team. Trained an intern from scratch after 1 month joined CRM team.

Transformed registers to subscribers by using Adobe Campaigns to create promotional emails Followed marketing calendar, created and animated mobile Push Notifications Setted up Marketing Automation campaigns and report campaign

Proposed an educational archaeological project plan for Student Day 2022, targeted 100+ visitors, eventually reached 200+ student visitors. Elaborated digital promotion plan, designed interactive post series, live-streaming events across multi-channel social media matrix, reached 10k+ online traffic.

Implemented an in-depth interview with Dr. Joost Schokkenbroek: Museum Director of Hong Kong Maritime Museum about heritage management and museum leadership. Completed research report for Kochube Reading Project (Кочубеевские чтения): Guideline for young museum professionals and museum development trend.

Market Research: applied PESTEL model to investigate the latest FMCG market trends and consumer behavior in Russia. Competitor Analysis: Analyzed P&G and its competitor brands in the Russian market. Applied SEO analysis to investigate P&G's digital performances in Russia and globally. Proposed potential digital transformation and digital marketing strategy for P&G Russia.

Collaborated cross-functionally with 5 teams, maintained PC and APP platform, applied Excel to monitor product sales data, and adjust display categories to meet market heat. Planned, executed and tracked 20+ online campaigns including advertising display, SEO, email and social media, sales performance monthly increased by 15%. Implemented qualitative Russian e-commerce market research, applied Google Analytics to analyze online traffic and optimize digital marketing strategy.

1-year exchange. Core Course: Art History, Luxury & Beauty Brand Management, Marketing

Core course: Art History, Luxury Brand Management, Advanced Excel, Marketing & Communication, Luxury Law, IP Law Graduation thesis: The Impact of Luxury Brand Foundations on Reinforcing Brand Awareness

Graduation Thesis: When Luxury Meets Art Measuring the Outcome of Brand Museum and Brand Exhibitions (2022) Research Paper: Evaluation of the Consumer Perception Impact on Company’s Co-Branding with Museums (2021)

6 month exchange.

Master Thesis: Factors that Influence on Strategic Co-branding Alliance (2020) Core Course: Strategic Management, Marketing, Finance, Quantitative Method for Business, Human Resource Management