Yavuz Selim CETIN

Member of EMEA Supply Chain Leadership Team Member of Dyson Turkey Leadership Team -Founder leadership member of Dyson Turkey Subsidiary -Leading IBP (Integrated Business Planning), Demand/Supply Planning, Customs Operations, International Logistics, Warehouse and Distribution Operations, Customer Operations.

Member of Dyson Turkey Leadership Team -Founder of Dyson Turkey Subsidiary -Leading IBP (Integrated Business Planning), Demand/Supply Planning, Customs Operations, Inbound and Local Logistics Operations, , Customer Operations

• Manages Warehouse and Distribution Operations by directing 3PL’s dedicated staff (6WC,30 BC) • Develops the annual logistics budget, executes & monitors the financials and focuses on budget performance • Enables 3PLs operate in compliance with business needs and company policies; maintains service levels and key performance indicators. • Improves logistics model to increase service levels and to optimize costs • Coordinates supply chain functions and sales teams; contributes in Supply Chain and Sales & Marketing projects. • Follows the logistic market opportunities and key players, benchmarks with competitors in order to improve 3PL service level • Develops, recommends and implements logistics agreements with third parties securing optimum utilization of resources and cost effectiveness. • Leads and ensures transparent performance management processes and delivers further performance improvements. Recommends and implements performance improvement measures • Executes logistics tenders; negotiates with logistics service providers and takes a significant role in selection process. Configures SLAs and logistics service contracts. • Leads improvement projects related to distribution & warehousing activities to achieve cost saving & service level targets. Develops and implements processes, systems and procedures to increase operational productivity and efficiency (LSS Green Belt) • Identifies lean initiatives and work with LSS Black Belts to implement operational excellence studies and the resulting actions. • Provides strategic analysis to management team by weekly & monthly reports.

• Budgets and forecasts annual plan, analyze and reports plan vs. actual • Manages the investment projects of order preparation unit and also preparing the Annual Investment Plan & Reporting (Capex) • Manages operating supplies tenders, (Corrugate Box, Labels) • Calculates/forecasts the costs/savings effects of changes in business model • Plans annual labor, equipment and shift plans • Designs operational area to optimize the flow & utilization • Administrates IT systems related to Order Prep.&Shipping, leads the upgrade and improvement projects. (Kisoft, Axapta, Orion, Gomac) • Participates in strategic analysis of Supply Chain (SWOT)

• Manages and participates in cost optimization, productivity and service quality projects • Optimizes the pick map (slotting analysis) in order to ensure highest productivity and efficiency. • Plans order preparation unit according to campaign bases product estimates and revises according to trends/actuals. Revises the plans according to trend variations, marketing and operational requirements • Reports/calculates risks and/or opportunities of projects in Supply Chain • Calculates, analyzes, tracks and reports the KPI’s in local and global aspect. • Develops and improves processes in order to be in line with marketing actions plans • Optimizes the cost dimensions with considering the service level

• Analyses cost and prepare feasibility reports of projects in Supply Chain • Designs and models Supply Chain according to new business processes/needs (Fresh Goods Distribution & Transportation Model) • Design and proposes new DC/Warehouse locations in order to optimize cost • Plans and forecast of demand & cost of DCs/Warehouses • Budgets DCs/Warehouses. Reports & analyses financials to management team • Plans and analyses long-range capacity and demand of DCs/Warehouses • Implementation of Warehouse Management System software • Analyses & improves process in DCs/ warehouses • Optimize SKU allocation in Warehouse by slotting analyses • Implements Vehicle Tracking System

Sales Forecasting,HR Planning,Performance Management

Data Analysis,Process Management, Re-Engineering Project Management

Production Planning,Process Control&Logistics

Managing the orders, transferring orders to the production department, Following the samples, sale confirmation, process management